The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle as well as outdoor and online.
Hendricks, who plays Joan Holloway and was recently named "Best-Looking Woman In America" by Esquire magazine, was chosen for the campaign for her glamorous and sophisticated persona, according to the company. Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.
The black-and-white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.--Tanya Irwin