- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Nielsen: Android Users More Likely To Click In-App Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
Android users are more likely to click on ads within apps th ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Argentieri Named Source Interlink President
MediaDailyNews, - Saturday, September 11, 2010
Source Interlink Media, publishers of magazines and online content for enthusiast audience ...
- Spending on Online Marketing Data to Double by 2012
MediaDailyNews, Erik Sass - Friday, September 10, 2010
The amount of money spent by U.S. marketers to gather online da ...
- Search Co. Kenshoo Appoints Goldman CMO
Online Media Daily, Laurie Sullivan - Monday, September 13, 2010
Marketers looking for a digital search engine marketing (SEM) technology company, b ...
- Paid Search Gaining Respect, But Not Enough
Online Media Daily, Laurie Sullivan - Friday, September 10, 2010
How do those holding the purse strings perceive paid-search marketing when ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Welchers: State Supreme Court Overturns Ruling Allowing Online Gambling Site
Online Media Daily, Wendy Davis - Wednesday, September 8, 2010
Washington's state supreme court has ruled that the site Betcha.com violates anti-gambli ...
- Rosetta Stone Thinks It Has The Key To Turning Things Around
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Sales of Rosetta Stone language-learning software have been weak but it's n ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- IBM, Nature Conservancy Launch Program
Marketing Daily, - Tuesday, September 7, 2010
As part of its corporate citizenship efforts, IBM provided the technical servic ...
- Edmunds.com Online Game Garners Opinions
Marketing Daily, - Tuesday, September 7, 2010
Edmunds.com is launching "Vehicle Rating Game" at survey.edmunds.com/rating. Participants are asked ...
- Domino's Online Pizza Ordering System Boosts Profits By 23%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
The No. 4 e-tailer in the U.S.? Pizza-pie purveyor Domino's, reports Zla ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...
- Could Cheap iTunes Rentals Change Television Online?
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
During the Sept. 1 press event, Apple CEO Steve Jobs announced th ...
- 'Glee' Urges Fans To Volunteer Via AmEx Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2010
The collaboration, which kicks off Sept. 1, features TV spots, online a ...
- Search Engine CPA Patent Goes Up For Sale
Online Media Daily, Laurie Sullivan - Wednesday, September 1, 2010
A U.S. patent detailing a cost per action (CPA) revenue model f ...
- Sara Lee's 'Dream Home' Game Hits 1M Plays
MediaDailyNews, - Monday, August 30, 2010
Sara Lee's State Fair Brand corn dogs promotion, "Dream Home," is ...
- Blekko's Tools Give Search Marketers Google Alternative
Online Media Daily, Laurie Sullivan - Monday, August 30, 2010
Blekko Founders Rich Skrenta and Mike Markson are going after the sear ...
- Adap.tv Open Video Marketplace Launches Brand Impact
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
Adap.tv launched the Brand Impact offering in its marketplace with a varie ...
- ShareThis Puts A Value On Shared Content
Online Media Daily, Laurie Sullivan - Friday, August 27, 2010
ShareThis plans to release two analytics tools that allow advertisers and markete ...
- Etsy Raises $20M, Names Freed COO
Online Media Daily, Gavin O'Malley - Friday, August 27, 2010
Riding high off a tough economy and consumers' broadening tastes, online craf ...
- FTC Closes LimeWire Privacy Probe Without Taking Action
PolicyBlog, Wendy Davis - Monday, August 30, 2010
In February, the Federal Trade Commission warned a host of businesses, loc ...
- Webtrends Analytics, Marin Search Integrate Platforms
Online Media Daily, Laurie Sullivan - Thursday, August 26, 2010
Analytics firm Webtrends and paid-search tech company Marin Software have licensed a ...
- Cisco To Buy ExtendMedia, Ups Multiscreen Offerings
Online Media Daily, Gavin O'Malley - Thursday, August 26, 2010
Preparing to take on the increasingly Web video world, Cisco announced pla ...
- AdoTube's New Platform Energizes In-Stream Ad Growth
Online Media Daily, Gavin O'Malley - Thursday, August 26, 2010
To help advertisers with their in-stream ad campaigns, video ad network AdoTu ...