Sara Lee's State Fair Brand corn dogs promotion, "Dream Home," is an online game where consumers enter codes from promotional packages to try and collect all six virtual rooms in the "Dream Home."
Such enterprise qualifies them for the $500,000 grand prize. Launch Creative Marketing, which created the effort, says the promotion has hit more than 1 million game plays in August. Participants can
also win one of over 10,000 instant prizes from rooms they collect, like an HDTV or washer/dryer unit. The sweepstakes is promoted on-pack, email and with FSIs, and it includes Sara Lee's first mobile
promotion overlay.
