Tag results for "ott"
- OTC Cough/Cold Ad Spend Increases 1000%Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%Magna projects a 4% decline in national TV network ad revenue ...
- DirecTV's New Discovery+ Option Comes With Monthly DiscountDirecTV satellite and online subscribers get $2 off per month when th ...
- 2023 Local Ad Forecast: Slight Overall Dip, 15% Drop For TVThe updated outlook from BIA Advisory Services projects a 0.5% overall decli ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- 'SNF' Still Highest-Rated TV Network Show, Non-Sports Series Continue To DeclineTV network shows -- especially top non-sports TV series -- continue the ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From AdsAbout 37 million U.S. households now use at least one AVOD ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023Long term, what's the plan for ads on local TV? Borrell Associat ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear DataThis marks the first time a major agency holding group has ful ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, StreamersNew research shows that four hours of streaming generates roughly the sa ...
- Tranzito-Vector Contracts With City Of Los Angeles For 3,450 Shade And Shelter StructuresVector Media and Tranzito have been awarded the City of Los Angeles ...
- OTT Is Fastest-Growing Media Segment For Local AdvertisingOTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%Programmatic's share of U.S. ad views rose three percentage points in ...
- Local TV Stations' OTT Advertising Forecast To Rise 57%, OTA Still LeadsBIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21 ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad SpendingPolitical advertising is looking to set records for the upcoming midterm electio ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic ServiceThe service will give advertisers across its TV homes the ability ...
- Prime TimeIs connected TV the new prime- time? And if so, how mu ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Instacart Partners With Chase To Launch Mastercard Credit CardInstacart now offers a Mastercard Credit Card, and announced a partnership wi ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic MindsetsThe segments require both new messaging, as well as media strategies, ...
- Local OTT Advertising To Hit $2B, Doubling 2020 TotalThe average compounded annual growth rate over the past two years f ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey FindsRising ad spending for TV and streaming is coming from digital a ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Reddit Says 'Find Your People' In First Full Nationwide TV CampaignReddit launched its first national TV campaign buy in partnership with R/ ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwCThe report says the changing entertainment/media business is now operating "from n ...
- NBCU Claims 40% Of Upfront Based On Nontraditional GuaranteesNBCU says 40% of its upfront TV ad deals are using measur ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 BillionBIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically FocusedIt's a "commitment to staying one step ahead and constantly innovating, reimagini ...
