- Valpak Brings Digital Coupons To Samsung Wallet
MediaDailyNews, Erik Sass - Wednesday, October 30, 2013
Valpak has partnered with Samsung to enable consumers to save digital coupo ...
- Silver Screens Playbook: Screenvision To Guarantee On Nielsen Demos
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
Screenvision, which operates the country's second-largest cinema advertising network, has signed ...
- Agencies Fight Over Work
Mediapsssst, Richard Whitman - Monday, October 28, 2013
As a name for their shops, not something they actually do, whi ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- Clear Channel Names Jacobs CRO/President Of Sales
MediaDailyNews, Erik Sass - Wednesday, October 23, 2013
Clear Channel Outdoor has named Walker Jacobs chief revenue officer and preside ...
- Location Tracking Companies To Create Universal Opt-Out Page
Online Media Daily, Wendy Davis - Tuesday, October 22, 2013
Eight analytics companies that track mobile users in retail stores have agre ...
- NBCU Ramps Up Marketing Effort To Promote Winter Olympics
MediaDailyNews, Wayne Friedman - Monday, October 21, 2013
NBCUniversal will be kicking off its major marketing effort starting next we ...
- A Nice Couch To Sit On After Your Strip Search
MAD, Steve McClellan - Monday, October 21, 2013
SpringHill Suites tries to make DFW security checkpoint experience a little le ...
- Organic Spread Nocciolata Goes Nuts In NYC
Marketing Daily, Karlene Lukovitz - Sunday, October 20, 2013
Manhattan residents are seeing giant squirrels on the streets --and it's n ...
- Digital Billboards Face More Opposition
Digital Outsider, Erik Sass - Friday, October 18, 2013
Digital billboards are a boon for the outdoor advertising companies who o ...
- CVS Unveils Personalized Circulars
MediaDailyNews, Erik Sass - Thursday, October 17, 2013
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing chann ...
- What Fun! Popcorn, Ind. 'Takes Over' NY Sites
MAD, Steve McClellan - Tuesday, October 15, 2013
In its first ever national ad-marketing campaign, the popcorn snack food compa ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- California Cracks Down On Illegal Outdoor Ads
MediaDailyNews, Erik Sass - Wednesday, October 9, 2013
California might well be the world capital of outdoor advertising, but t ...
- The War Over Mobile Marketing Air Space Is Coming To A Mall Near You
Mobile Marketing Daily, Steve Smith - Wednesday, October 9, 2013
Mobiquity Networks announced this morning an extension and expansion of their exclusi ...
- For In-Cinema, Toyota Taps Screenvision, Shazam
Marketing Daily, Karl Greenberg - Thursday, October 3, 2013
The deal, via in-cinema advertising media company Screenvision, involves a real-time consumer-engageme ...
- Zoom's Beaubien To DPAA Chairman
MediaDailyNews, Erik Sass - Tuesday, October 1, 2013
There's a changing of the guard at the Digital Place-Based Advertising Associatio ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Shoplocal Bows Digital Video Circulars
MediaDailyNews, Erik Sass - Tuesday, September 24, 2013
Gannett's Shoplocal, which publishes print and digital circulars, has partnered with Eyevi ...
- Ex-Clear Channel Outdoor CEO Joins JCDecaux
MediaDailyNews, Erik Sass - Monday, September 23, 2013
Paul J. Meyer, who previously served as president and CEO of Cle ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- NEW! Drop Everything For A Vacation On Heineken
Out to Launch, Amy Corr - Tuesday, September 24, 2013
If you were given the opportunity to drop everything at a moment&rsquo ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Tuesday, September 17, 2013
In another step toward emulating the way online media is bought a ...
- Absolut Launches Global 'Transform Today' Campaign
Marketing Daily, Karlene Lukovitz - Saturday, September 14, 2013
Absolut Vodka's just-launched global campaign offers new creative and media twists ...
- Zoom Names Link Senior EVP, Sales/Marketing
MediaDailyNews, Erik Sass - Wednesday, September 11, 2013
Tom Link has been named senior executive vice president for sales a ...
- Patron Launches 'Simply Perfect' TV Spots
Marketing Daily, Karlene Lukovitz - Monday, September 9, 2013
Patron Tequila is debuting a new series of TV ads as pa ...
- Jeremy Male Named CEO, CBS Outdoor Americas
MediaDailyNews, Erik Sass - Monday, September 9, 2013
Jeremy Male has been named CEO of CBS Outdoor Americas, the compa ...
- Three Years of OOH Advertising Growth Continues
Research Brief, Jack Loechner - Monday, September 2, 2013
According to the Outdoor Advertising Association of America (OAAA), out of ho ...
- YP Signs Havas Media As Agency; Rebuilds Brand Under Alex Kaminsky
Online Media Daily, Laurie Sullivan - Wednesday, August 28, 2013
Local search, media and advertising company YP has named Havas Media ...