- Clear Channel Outdoor Picks Up Boston's South Station
MediaDailyNews, Erik Sass - Tuesday, January 14, 2014
Clear Channel Outdoor has acquired the advertising sales and management rights f ...
- Gas Pump of the Future Sees You Coming
MobileShopTalk, Chuck Martin - Wednesday, January 15, 2014
Multi-screen mobile commerce is starting to blend with targeted advertising at t ...
- Gilbarco Acquires Outcast Media
MediaDailyNews, Erik Sass - Monday, January 13, 2014
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps, point of sa ...
- In-Screen NFC-TV Coming for Your Reach
MobileShopTalk, Chuck Martin - Tuesday, January 14, 2014
Get ready for NFC-TV. No, not in your home, but in ...
- Exchange Developer Bonomo Leaves WPP's Spafax For Catalyst
Real-Time Daily, Joe Mandese - Sunday, January 12, 2014
Patrick Bonomo is out as COO of WPP's Spafax Networks unit, a ...
- Amtrak Taps McMurry/TMG for On-Train Ad Sales
MediaDailyNews, Erik Sass - Thursday, January 9, 2014
The National Railroad Passenger Corp., better known as Amtrak, has selected McMurry/T ...
- Lamar On Track For REIT Conversion
MediaDailyNews, Erik Sass - Friday, January 3, 2014
Outdoor advertiser Lamar Advertising Co., which has an estimated 155,000 out-of-home ...
- Big Outdoor Ad Events Celebrate New Year's
MediaDailyNews, Erik Sass - Tuesday, December 31, 2013
To celebrate New Year's Eve, Clear Channel Outdoor and the Associated Pre ...
- What If A Major Medium Became Even More Opaque -- And Nobody Cared
RTBlog, Joe Mandese - Thursday, January 2, 2014
The first part of that statement would be bad enough. The seco ...
- New Ads Launch Nissan Rogue In Strong Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" movie, which features Mini Coope ...
- Clear Channel Unveils 3 NYC Digital Billboards
MediaDailyNews, Erik Sass - Friday, December 20, 2013
Midtown in New York City is getting a little brighter thanks ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For Programmatic
RTBlog, Tyler Loechner - Wednesday, December 18, 2013
Last week I posted an article exploring programmatic's place in place-based medi ...
- JCDecaux Wins LX Ad Contract
MediaDailyNews, Fern Siegel - Thursday, December 12, 2013
JCDecaux SA has been awarded a seven-year concession - with a three-ye ...
- JCDecaux Lands Logan Airport Advertising
MediaDailyNews, Erik Sass - Tuesday, December 10, 2013
Recent months have seen a spate of airport advertising deals, continuing th ...
- Outdoor Agencies Billups, Strategic Outdoor Shop Merge
MAD, Steve McClellan - Monday, December 9, 2013
The combined operation will have about 80 staffers in 13 markets. Billu ...
- Clear Channel Outdoor Partners With Rome Airports
MediaDailyNews, Fern Siegel - Friday, December 6, 2013
Clear Channel Outdoor has announced a partnership with Aeroporti di Roma; C ...
- Out-of-Home Ad Revenues Up Again
MediaDailyNews, Erik Sass - Tuesday, December 3, 2013
Out-of-home advertising revenues rose again in the third quarter, according to t ...
- NEW! Tattoos Double As Coupons In Outdoor Campaign For Laser Removal
Out to Launch, Amy Corr - Wednesday, November 27, 2013
If only tattoo removal was this simple and painless. Fading Fast, ...
- Posterscope Gets Mobile Data For U.K. Outdoor Campaigns
MediaDailyNews, Erik Sass - Tuesday, November 26, 2013
Posterscope's U.K. operation has signed a deal for mobile network usage da ...
- British Airways Billboard Ads Interact With Planes
MediaDailyNews, Erik Sass - Wednesday, November 20, 2013
One of the big selling points of digital billboards is interactivity ...
- Trad Media Revs To Remain Steady, Newspapers' Digital Revs Will Rise
MediaDailyNews, Wayne Friedman - Tuesday, November 19, 2013
Local media is expected to grow at a faster rate than previous ...
- Why Apple's iBeacon Will Reinvigorate A Faltering Retail Industry With Mobile Ads
Mobile Marketing Daily, Kamal Kaur - Wednesday, November 20, 2013
New technology released by Apple gives advertisers and retailers the ability ...
- Philly Moves To Tighten Billboard Rules
MediaDailyNews, Erik Sass - Tuesday, November 12, 2013
Outdoor advertising companies have encountered a wave of resistance in recent mont ...
- High-End Set-Top Boxes Projected To Reach 10 Million Units Globally
MediaDailyNews, Wayne Friedman - Monday, November 11, 2013
TV viewers continue to want more from the TV set-top-box devices ...
- Wild Turkey Targets Millennials With #Nevertamed
Marketing Daily, Karlene Lukovitz - Thursday, November 7, 2013
The concept of the campaign, developed by Vitro, is to highlight Wi ...
- Cinema Ads Boast Higher ROI Than TV
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
Cinema advertising companies are continuing their long-term campaign to woo advertising dolla ...
- Kiosks Campaign Touts The Wonders Of The Philippines
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immer ...
- RevolutionWear Frigo Effort Touts Hi-Tech Underwear
Marketing Daily, Karl Greenberg - Friday, November 1, 2013
The New York-based company, with global operations in Sweden, is getting t ...
- Ray Liotta's Attitude Says Enough For 1800 Tequila
Marketing Daily, Karlene Lukovitz - Friday, November 1, 2013
All show Liotta in exotic locations shot in Buenos Aires, Argentina ...
- xAd Retargeting Mobile Users Based On Location, OOH Exposure
Real-Time Daily, Tyler Loechner - Friday, November 1, 2013
Mobile ad platform xAd this week announced a new retargeting tool th ...