NEW! Tattoos Double As Coupons In Outdoor Campaign For Laser Removal

by Amy Corr @MediaPostOTL, November 27, 2013

If only tattoo removal was this simple and painless. Fading Fast, a laser tattoo removal shop in Canada, launched an out-of-home campaign to promote its business. Pictures of a man and woman, heavily covered in tattoos, were placed throughout Toronto. Upon closer inspection, passersby noticed the tattoos had stickers attached that said, “Remove unwanted ink.” Pulling the tab removed the tattoo, which, in turn, was a coupon for a laser tattoo removal. Once the coupons were removed, all that was left were pictures of tattoo-less people. Check out a video of the campaign here, created by MacLaren McCann Toronto.

ad campaign, out-of-home, outdoor

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