- Titan Signs First Airport Partner
MediaDailyNews, Erik Sass - Monday, August 6, 2012
Titan has signed up its first airport partner, with a five-year contra ...
- National CineMedia Revs Slip, Predicts Better Q3
MediaDailyNews, Erik Sass - Monday, August 6, 2012
Cinema advertisers had a mediocre second quarter, with National CineMedia, the large ...
- Access Sports Sells Mallvision, Focuses On Sports Venues OOH
MediaDailyNews, Erik Sass - Wednesday, August 1, 2012
Access Sports Media, formerly known as Access 360 Media, has sold Mallvisio ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- NYC Uses MetroCards As Ad Outlet
MediaDailyNews, Steve McClellan - Wednesday, July 25, 2012
NYC's Metropolitan Transit Authority has launched a new program to sell a ...
- Swipe This: Metrocard Fronts Now Open To Ads
Around the Net In Media, Phyllis Fine - Thursday, July 19, 2012
In a first, New York's Metropolitan Transit Authority is offering ad spa ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- LifeStyle Condoms Goes Electronica
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
The makers of LifeStylesCondoms are partnering witha North Americantouring electronic music festiv ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Dodge Paints Big Canvas For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The vehicle rolls into dealerships over the summer in tandem with t ...
- Hampton Inn Bows 3D Ad In Movie Theaters
MediaDailyNews, Steve McClellan - Friday, July 6, 2012
Hampton Inn is taking its "Feel the Hamptonality" campaign to movie theat ...
- White Sox, Outdoor Channel Teams For Promotions
MediaDailyNews, David Goetzl - Friday, June 29, 2012
The Outdoor Channel took a swing Friday with a promotion giving baseba ...
- Nissan Backs Canada Day With 3D Shows
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Nissan is premier sponsor of Canada Day fireworks in Halifax, Ottawa, Toron ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- Name That Fire Truck: Financially Strapped Cities Selling Ads
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
From selling ad space on rescue helicopters to fire trucks to subw ...
- Cannes Roars: OMD Earns Most Media Lions, Manning Gottlieb Nabs Grand Prix
MediaDailyNews, Steve McClellan - Wednesday, June 20, 2012
OMD's London-based agency Manning Gottlieb OMD was awarded the Media Lion Gra ...
- Fairway, Olympus Complete OOH Media Merge
MediaDailyNews, Erik Sass - Wednesday, June 20, 2012
Fairway Outdoor Advertising and Olympus Media will merge their assets to crea ...
- Denver Airport Flies DOOH
MediaDailyNews, Erik Sass - Tuesday, June 19, 2012
Travelers passing through Denver International Airport will find the experience quite ...
- Nissan Rolls Out Biggest Campaign For Altima
Marketing Daily, Karl Greenberg - Monday, June 18, 2012
Nissan North America today is launching the campaign for its 2013 Altim ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Out-Of-Home To Reach $8.2 Billion By 2016
MediaDailyNews, Erik Sass - Tuesday, June 12, 2012
Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising wi ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- Bankers Check Out Sale Of CBS Outdoor
Around the Net In Media, Phyllis Fine - Tuesday, June 5, 2012
Bankers are exploring the sale of CBS Outdoor, "one of the t ...
- Boost's '4Genie' Grants Wireless Wishes
Marketing Daily, Aaron Baar - Monday, June 4, 2012
Boost Mobile is moving from being an amplifier of consumers' complaints abo ...
- Nissan Taps Fastest Man For Global Push
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The rhetorical question is central to a new global campaign that wi ...
- Nissan Launches Global 'What If?' Campaign
MediaDailyNews, Karl Greenberg - Friday, June 1, 2012
Nissan's new global "What If_" campaign, via TBWA Worldwide, focuses on airpor ...
- Memphis Launches Billboard Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 30, 2012
Memphis is targeting vacationers and former city residents alike with a $350,0 ...
- Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads
MediaDailyNews, Steve McClellan - Tuesday, May 29, 2012
WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...