- Ben & Jerry's Turns Fans' Instagram Pix Into Ads
Marketing Daily, Karlene Lukovitz - Friday, November 16, 2012
The brand -- which currently has nearly 124,000 Instagram followers who "lik ...
- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- Ryanair, Amscreen Sign Global Deal
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The UK's largest nationwide digital media network owner has signed a glob ...
- Playboy TV's Ad Lorry Banned In UK
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 7, 2012
The Advertising Standards Authority has banned a Playboy TV lorry that's be ...
- Clear Channel Dials Rev Uptick
MediaDailyNews, Erik Sass - Monday, November 5, 2012
CC Media Holdings, the parent company of Clear Channel Communications, reported th ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zon ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- ASICS Sounds Off For ING New York Marathon
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
The company, which has backed the marathon for 14 years, is partneri ...
- E! Flies Into LAX
MediaDailyNews, David Goetzl - Thursday, October 25, 2012
E! network said it has opened an E! News store at t ...
- Howdy, Pilgrim: Titan Snags Ad Contract For John Wayne Airport
MediaDailyNews, Erik Sass - Wednesday, October 24, 2012
Titan Air, the new division launched by Titan last year, has w ...
- Clear Channel Outdoor Removes Voter Fraud Billboards
MediaDailyNews, Fern Siegel - Tuesday, October 23, 2012
Clear Channel Outdoor is taking down billboards that advocacy groups claim tri ...
- WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step Toward 'Exchange' Model
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2012
WPP Group, the largest buyer of media in the world, once aga ...
- Canoe's Lins Paddles To Clear Channel, Named CMO
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Vicki Lins has been named executive vice president and CMO for Cle ...
- Houses Turn Into Ads -- Could A Reality Show Be Far Behind?
Around the Net In Media, Phyllis Fine - Tuesday, October 16, 2012
To help homeowners around the country facing foreclosure, a California firm call ...
- TownePlace Suites Launches First National Effort
Marketing Daily, Tanya Gazdik - Wednesday, October 10, 2012
"We feel that it is important to be creative in our outrea ...
- Ford Adopts 'La Linea' For C-MAX Launch
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
The new C-MAX campaign, which launched on Thursday, uses "La Linea" ...
- Chasing Reach, But Getting Frequency
MediaDailyNews, Dave Kissel - Friday, September 14, 2012
Effective media solutions will be those that deliver "network/prime-time TV" programming: b ...
- Van Wagner Flies Lightship Group
MediaDailyNews, David Goetzl - Friday, September 7, 2012
Van Wagner, the out-of-home advertising company, will be flying more. With ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Truth Gets Game For Anti-Tobacco Message
Marketing Daily, Karl Greenberg - Tuesday, September 4, 2012
Legacy's "truth" campaign to prevent smoking among youth is launching a n ...
- Out-Of-Home Ad Growth Strong
Research Brief, Jack Loechner - Monday, September 3, 2012
According to the Outdoor Advertising Association of America (OAAA), OOH advertising reven ...
- Metrocard Ads: The MTA Drives Smart Branding
MediaDailyNews, Megan Meagher - Thursday, August 30, 2012
NYC Metropolitan Transit Authority is taking an unprecedented step, letting its o ...
- PRN To Handle Ad Sales for 7-Eleven TV
MediaDailyNews, Erik Sass - Thursday, August 30, 2012
Digital Display Networks, which operates 7-Eleven TV, has signed a multiyear contra ...
- St. Petersburg OKs Clear Channel Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, August 21, 2012
While digital billboards have run into opposition in other parts of t ...
- WNBA's New York Liberty Partners With Baller Beats
Online Media Daily, Karl Greenberg - Friday, August 17, 2012
The WNBA team the New York Liberty has launched a marketing partnersh ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Kinney Drugs Joins StoreBoard Media
MediaDailyNews, Fern Siegel - Monday, August 13, 2012
Kinney Drugs has joined StoreBoard Media, the country's largest in-store billboard netw ...
- Adspace Boosts Reach With Mallvision Acquisition
MediaDailyNews, Erik Sass - Tuesday, August 7, 2012
Adspace, which operates a network of place-based media reaching mall shoppers, announc ...
- Boingo Buys Wi-Fi Startup Cloud Nine Media
Online Media Daily, Mark Walsh - Wednesday, August 8, 2012
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless sa ...