- Out-Of-Home, Cinema Ad Revs Spike
MediaDailyNews, Erik Sass - Thursday, May 24, 2012
Buoyed by increases in a number of categories, out-of-home advertising revenue increas ...
- Elite, Clear Channel Strike New OOH Deals
MediaDailyNews, Erik Sass - Wednesday, May 23, 2012
Elite Media in Las Vegas and Clear Channel Airports in Philadelphia sign ...
- Sprint Turns 'Dream' Maker In Movie Theaters
Online Media Daily, Mark Walsh - Wednesday, May 23, 2012
Moviegoers are familiar with the on-screen admonition to turn off their ce ...
- Point And Shop: QR-Coded Outdoor Campaign Helps Commuters Plan Dinner
Creative Media Blog, Amy Corr - Monday, May 21, 2012
Answering the age-old question of what's for dinner is an outdoor a ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- NCM Reveals New Cinema Ad Products
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
National CineMedia, which operates the country's largest cinema advertising network, is launchi ...
- Will Vending Machines Be Your Phone's Next Tandem Screen?
MoBlog, Steve Smith - Thursday, May 17, 2012
Vending machines are about to become smart and connected. They could ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- Allrecipes.com Launches OOH 'Dinner' Campaign
MediaDailyNews, Erik Sass - Monday, May 14, 2012
AllRecipes.com is plastering high-traffic commuter hubs in downtown Los Angeles with out-of-ho ...
- Mag Bag: 'Cosmo' Teams With EYE For Mall Campaign
MediaDailyNews, Erik Sass - Thursday, May 3, 2012
'Cosmopolitan' is looking to connect with consumers close to the point ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- LoJack Goes To Grassroots
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2012
Auto theft recovery company LoJack this week launches a grassroots campaign ...
- Telmar Does DO, Enables Agency RFPs, Media Buys
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Media planning software and systems provider Telmar this morning announced a de ...
- Europe's Badoo Comes A-Callin' In The States
Marketing Daily, Aaron Baar - Friday, April 27, 2012
Badoo.com, a popular European social network, is making its way to U. ...
- GroundLink Appeals To Secret Agent Inside
Marketing Daily, Aaron Baar - Thursday, April 26, 2012
Car-service company GroundLink is looking to build national awareness by appealing ...
- Taco Trucks Drive Dos Equis' 'Brave' Marketing
MediaDailyNews, Erik Sass - Wednesday, April 25, 2012
Food and beverage marketers are turning to a (relatively) new urban phenomeno ...
- Bee Media Buys Adcentricity
MediaDailyNews, Erik Sass - Tuesday, April 24, 2012
Mobile and place-based media are being fused with the acquisition of Adcentricit ...
- NBCU Promotes NHL Playoffs With Inventive DOOH
MediaDailyNews, David Goetzl - Wednesday, April 11, 2012
A giant replica of the Stanley Cup -- a 21-foot version ...
- Taking Over Time Square!
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
How would you like to "take over" Time Square?! Yep, literally eve ...
- The Only Way To Fly (With Ads)
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
Please make sure your folding trays are in their full upright positio ...
- Where's The DOOH Data?
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
Just for the record, Adam Potashnick, Global Media Director at Mediacom, sa ...
- Cheetos Finger-Stains Leave Lasting (Neural) Impression
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
What could possibly be positive about the sticky, day-glo orange residue th ...
- Pieces Still Missing From Cross-Channel Picture
Show Daily, Gavin O'Malley - Wednesday, April 11, 2012
With an eye on digital out-of-home media (of course), how much lu ...
- Two New 'Peepster' Cars Join Roadshow
Marketing Daily, Tanya Gazdik - Monday, April 9, 2012
The Easter season might be over, but Peep marshmallow treats have beco ...
- Tree Top: The Difference Is Local
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
Is all apple juice created equal? Tree Top, a 52-year-old apple jui ...
- DOOH Space Expands: Wynn Las Vegas To Gas Station Nets
MediaDailyNews, Erik Sass - Friday, April 6, 2012
Wynn Las Vegas is promoting its properties to visitors through a n ...
- Face Time On Hold
Media Magazine, Erik Sass - Friday, April 6, 2012
Advertising gets its share of bad PR, but some incidents stand o ...
- New Orleans Tourism Offers Broadway Sweeps
Marketing Daily, Tanya Gazdik - Wednesday, April 4, 2012
New Orleans Tourism Marketing Corp.'s message will travel to New York ...
- Scion IQ: Actual Size On Tour Buses
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2012
Scion is touting its new IQ micro car on two wrapped double-deck ...
- Titan Launches OOH Airport Division
MediaDailyNews, Erik Sass - Monday, April 2, 2012
Clear Channel Airports and JC Decaux are getting some competition in t ...