- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Corona Evolves 'Find Your Beach'
Marketing Daily, Tanya Gazdik - Monday, March 26, 2012
Corona Extra is striving to evolve the "Find your beach" tagline th ...
- Smartphones Boost Out-of-home Reach
Around the Net In OMD Europe, Nina Lentini - Monday, March 26, 2012
Smartphone owners are the most responsive to out-of-home advertising (OOH) with 7 ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Loos To VP, National Sales, Adspace
MediaDailyNews, Fern Siegel - Wednesday, March 21, 2012
Adspace Digital Mall Network, located in 137 malls nationwide, named Scott Lo ...
- Newest OOH Spot: Advertising On The Eye
MediaDailyNews, Fern Siegel - Monday, March 19, 2012
Mahmood Choudhury is offering an unusual out-of-home ad location: contacts. His advertiseonmyeyes.c ...
- NBCU Taps Arbitron PPM For 'Billion Dollar' Olympic Lab, Does Not Disclose What It's Paying
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
In an important vote of confidence for Arbitron's portable people meter (PP ...
- Former Posterscope Execs Arraigned On Fraud Charges
MediaDailyNews, Steve McClellan - Thursday, March 8, 2012
Former Posterscope executives Todd Hansen and James Buckley were arraigned this we ...
- Out-of-Home Advertising Outpacing Overall Ad Business
Research Brief, Jack Loechner - Tuesday, March 6, 2012
Based on figures released by the Outdoor Advertising Association of America (OAAA ...
- NCM Expects Modest Growth For 3D Ads, Holds Upfront
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
National CineMedia, which operates an ad network in close to 19,000 screen ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- NCM Media Networks Holds First Upfront
MediaDailyNews, Wayne Friedman - Tuesday, February 21, 2012
In-theater advertising company NCM Media Networks joins the upfront for the fir ...
- Clear Channel Media Registers 5% Uptick
MediaDailyNews, Erik Sass - Tuesday, February 21, 2012
For the full year, total revenues for Clear Channel Media Holdings increas ...
- New OOH Buy Mortgages The House, Literally
MediaDailyNews, Erik Sass - Wednesday, February 15, 2012
The newest thing in out-of-home advertising might be on-the-home advertising. Homeowners worri ...
- Akoo Acquires Theater For DOOH Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment conte ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Rave Cinemas Debuts Digital Signage Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
The digital out-of-home video marketplace is expanding with new networks added weekl ...
- Kinetic Promotes Krupp, Bove To Leadership Team
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2012
WPP's Kinetic unit has promoted David Krupp and Tanza Bove to executi ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- Outdoor Revenue Predicted To Top $10B By 2020
MediaDailyNews, Erik Sass - Wednesday, February 1, 2012
After years of stagnation, outdoor advertising exploded in the first decade ...
- eXelate, Nielsen Catalina Bring In-Store To Online
Online Media Daily, Gavin O'Malley - Tuesday, January 31, 2012
For marketers, few questions loom as large as the connection between the ...
- Activists Push Public Alcohol Ad Ban In Massachusetts
MediaDailyNews, Erik Sass - Wednesday, January 25, 2012
Advocates are waging a battle against alcohol advertising on public property ...
- Eccleshare To CEO, Clear Channel Outdoor
MediaDailyNews, Erik Sass - Tuesday, January 24, 2012
William Eccleshare has been promoted to chief executive officer of Clear Chann ...
- Oh, The Humanity, Zeppelin Sponsors Hope To Reach Lots Of Them
MediaDailyNews, Erik Sass - Wednesday, January 18, 2012
Zeppelins, once the bombers of WW1 and the luxury airships of t ...
- Digital OOH Giants PRN, indoorDirect JV For Massive Retail Network
MediaDailyNews, Erik Sass - Tuesday, January 17, 2012
Two of the nation's largest digital out-of-home networks are joining forces. Premi ...
- Titan Wins 5-Year LADOT Contract
MediaDailyNews, Erik Sass - Tuesday, January 10, 2012
Titan has renewed its contract to be the exclusive provider of ...
- Scripps Envisions Stronger Year For HGTV, Food Net Cooking
MediaDailyNews, David Goetzl - Friday, January 6, 2012
Scripps Networks' top executive suggested the HGTV network may have been hu ...
- LA Group Wants Outdoor Alcohol Ads Banned
MediaDailyNews, Erik Sass - Friday, January 6, 2012
A Los Angeles advocacy group is trying to get alcohol ads bann ...