- LA Group Wants Outdoor Alcohol Ads Banned
MediaDailyNews, Erik Sass - Friday, January 6, 2012
A Los Angeles advocacy group is trying to get alcohol ads bann ...
- In-Cinema Ads Help Super Bowl Spots
MediaDailyNews, David Goetzl - Tuesday, January 3, 2012
In-cinema sales firm Screenvision says running a Super Bowl ad on t ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- Carnival Targets Cruise Rookies
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2011
The campaign takes into account two trends: Consumers' desire for avoiding t ...
- VeriFone Strikes OOH Deal With NBC TV Group
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Out-of-home media platform VeriFone Systems has struck a new deal with NBC ...
- Titan Books Amtrak Contract
MediaDailyNews, Erik Sass - Monday, December 19, 2011
Transit advertising company Titan has won the exclusive right to sell med ...
- Mass Media Lags In 2011; Only OOH Ads Grow
MediaDailyNews, Erik Sass - Friday, December 9, 2011
With third-quarter results in from trade organizations representing traditional media, it's cle ...
- Titan Brings Digital Phone Kiosks To Times Square
MediaDailyNews, Erik Sass - Monday, December 5, 2011
Titan is converting phone kiosks into digital out-of-home advertising platforms in N ...
- Cinema Net Adds New Kind Of Interactivity, Turns Moviegoers Into Human Joysticks
MediaDailyNews, Erik Sass - Friday, December 2, 2011
Digital out-of-home video is getting a large-scale, interactive twist courtesy of Nation ...
- Taxi! Taxi! Never Mind, We Wanted An NBC Cab
Around the Net In Media, Phyllis Fine - Friday, December 2, 2011
We had read a few articles about ABC’s deal with Creative Mobi ...
- Outdoor Ad Spending Continues To Climb, Hits $1.5B In Q3
MediaDailyNews, Erik Sass - Thursday, December 1, 2011
Out-of-home advertising revenues continued to grow in the third quarter of 201 ...
- Reichig Out As Part Of Year-End Shake-Up At Clear Channel, Impact On Outdoor Initiatives Unclear
MediaDailyNews, Joe Mandese - Friday, December 2, 2011
Debbie Reichig, a highly regarded media marketing and sales strategist known f ...
- Out-of-Home Spending Continues To Climb, Expands 4.2% in Q3
Raw, Joe Mandese - Thursday, December 1, 2011
Out-of home ad spending rose 4.2% in the third quarter vs. t ...
- Adspace Expands to New Malls, Adds Interactive Guides
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
One of the nation's leading mall-based digital out-of-home advertising networks is addi ...
- Clear Channel Head Optimistic On Outdoor Ads
Around the Net In Media, Phyllis Fine - Tuesday, November 29, 2011
Outdoor advertising is holding fairly strong despite Europe's debt crisis, according ...
- Outcast, USDOT Partner For Driver Safety PSAs
MediaDailyNews, Erik Sass - Sunday, November 27, 2011
Of the fatal incidents resulting from distraction, 18% involved cell phones. ...
- Clarification: Kinetic Not Actually 'Eyes On' Exclusive, Will Continue To Make DEC-Based Buys
MediaDailyNews, Joe Mandese - Wednesday, November 23, 2011
WPP's Kinetic Tuesday clarified an earlier announcement that it would utilize t ...
- Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
Deluxe Media Management, which specializes in advertising and marketing distribution services f ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- Clear Channel Airports Renews AMI Partnership
MediaDailyNews, Erik Sass - Wednesday, November 16, 2011
Clear Channel Airports, a division of Clear Channel Outdoor, has renewed i ...
- National CineMedia Launches Mobile Ad Network
MediaDailyNews, Erik Sass - Tuesday, November 15, 2011
National CineMedia has launched a new vertical mobile ad network targeting on-the- ...
- Chicago-area McDonald's In Fries Blitz
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2011
But that's just the beginning. The campaign, taglined "Best Fries on t ...
- McCann's Detroit Office Doubles As Aldi Media Channel
MediaDailyNews, Steve McClellan - Tuesday, November 8, 2011
McCann Detroit is using its own office to create a new med ...
- Toyota Prius V Ad Effort Is For Real
Marketing Daily, Karl Greenberg - Wednesday, November 2, 2011
These days, "computer graphics" tends to be synonymous with creativity -- wheth ...
- OOH Should Sell Screens -- Not Boards, Panels or Frames
MediaDailyNews, Stan Federman - Wednesday, November 2, 2011
By updating their performance data, out-of-home professionals and their associations worldwide ha ...
- First Rule Of Advertising: They Need To See The Ad
Metrics Insider, Josh Chasin - Friday, October 21, 2011
On one consulting assignment, I got to learn a lot about t ...
- Zoom Lowers The Boom, 20th TV's Kenny Replaces Roche As President
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2011
Zoom Media and Marketing, one of the largest operators of digital, place-bas ...
- McDonald's Launches McTV, DOOH Network
MediaDailyNews, Erik Sass - Monday, October 17, 2011
The world's largest and most-recognizable fast-food chain is bringing entertainment, news, spor ...
- More Ads Coming to Airport Security Bins
MediaDailyNews, Erik Sass - Tuesday, October 11, 2011
SecurityPoint Media, which helps advertisers reach airline passengers with ads on securi ...
- Webroot Security Effort Spells It The (Bleep) Out
Marketing Daily, Aaron Baar - Wednesday, October 5, 2011
Webroot, the Internet security firm that has made a point of maki ...