• by Erik Sass , November 16, 2011

Clear Channel Airports, a division of Clear Channel Outdoor, has renewed its partnership with Airport Marketing Income to deliver experiential marketing and sponsorships to advertising clients targeting air travelers.

The partnership, first formed in 2009, offers advertisers a number of channels to reach busy business travelers, including naming rights and venue sponsorships, experiential one-to-one marketing campaigns, health and wellness initiatives, product rights, supplier sponsorships and audio rights.

These can be combined with a number of CCA assets, including LED screens, interactive digital platforms, backlit displays, baggage carousel wraps, mobile media and digital passenger assistance service systems. CCA assets are typically positioned throughout the airport, from ticketing and concourses to gate areas and jet bridges.

CCA and AMI have already collaborated on airport campaigns for a number of major clients, such as BlueCross BlueShield, Dunkin' Donuts, Google, Hotels.com, Lexus, Pepsi, Sprint, and Under Armour.

With partnerships with 148 airports in the U.S. and scores of airports overseas, CCA claims to reach 800 million passengers per year, delivering approximately 2 billion annual advertising impressions. Roughly 60% of these are delivered to frequent flyers, who average 18 flights per year and spend an average two hours in the airport before each flight.

They are a desirable demographic. Research shows they are 230% more likely than the average American to have an annual income of $100,000 or more.

According to separate data from AMI, frequent flyers are two and a half times more likely than the average consumer to have made a corporate purchasing decision in the last year, twice as likely to purchase or lease a new luxury vehicle, and almost twice as likely to sample and adopt new products, services and technologies. Most important for advertisers, per AMI research, 82% of frequent flyers read and recall airport displays.