Transit advertising company Titan has won the exclusive right to sell media along Amtrak’s Northeast Corridor connecting New York City to Washington, D.C., including all Amtrak-owned ad surfaces in Washington’s Union Station, Penn Station in Baltimore, the 30th Street Station in Philadelphia, and Penn Station in New York, as well as over 40 other stations with Amtrak media.
Amtrak’s station advertising inventory includes two-sheets, three-sheets, stair risers, floor graphics, wall banners, kiosks, back-lit dioramas, column wraps and clock media.
The Amtrak contract complements Titan's existing transit media relationships in the Northeast Corridor, where it also had deals with the Southeastern Pennsylvania Transportation Authority (SEPTA), Port Authority Transit Corporation (PATCO), and New Jersey Transit.
The Northeast Corridor is the busiest rail network in the country, according to Amtrak, which handles about 250,000 NEC passengers on a typical weekday, riding an average 4.9 million passenger-miles. In 2010, Amtrak’s Northeast Corridor services carried about 10.4 million passengers total on Acela Express, Regional Service or other trains, including 3.2 million taking the Acela.
Passengers who ride Amtrak’s high-speed Acela service form a particularly desirable audience from an advertising standpoint: the average household income of Acela passengers is $147,000, according to the 2010 Acela Ridership Profile, with 92% college graduates and 83% reporting a household income of over $100,000.
Over half the Acela passengers fall in the 35-54 age range, skewing 70% male and 30% female. There is 90% travel on Acela for business, with 69% identifying themselves as corporate executives, CEOs, business owners or managers, or high-level professional, technical, sales and marketing occupations.