Out-of-Home Spending Continues To Climb, Expands 4.2% in Q3
- by Joe Mandese @mp_joemandese, December 1, 2011
Out-of home ad spending rose 4.2% in the third quarter vs. the same period last year, accounting for $1.5 billion, based on figures released this morning by the Outdoor Advertising Association of America (OAAA).
The OAAA said the quarter is part of a steady increase in out-of-home advertising through the first nine months of the year, which rose a total of 4.3% to $4.8 billion.
