- Out-of-Home Revenues Jump 4.5%
MediaDailyNews, Erik Sass - Thursday, August 25, 2011
Out-of-home advertising revenue grew faster than the economy (as well as ma ...
- Aegis Acquires Russia's Master Ad, Will Join Posterscope
MediaDailyNews, - Thursday, August 25, 2011
Aegis Group this morning said it agreed to acquire 100% of Moscow-bas ...
- Captivate Appoints Hagerty CRO
MediaDailyNews, Erik Sass - Wednesday, August 24, 2011
Captivate Network, which operates digital displays in elevators and other locations ...
- Amobee, Cooliris Partner For 3D Mobile Ad Campaigns
Online Media Daily, Gavin O'Malley - Tuesday, August 16, 2011
Hoping to outsmart Apple and its iAd platform, mobile ad platform Amob ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines
Creative Media Blog, Amy Corr - Monday, August 15, 2011
On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVA ...
- Newcastle Brown Ale Sponsors Branded Public Art
Marketing Daily, - Tuesday, August 9, 2011
Newcastle Brown Ale is launching an out-of-home ad campaign in San Dieg ...
- 7-Eleven TV Promotes 'Cowboys & Aliens' Video Game
MediaDailyNews, - Tuesday, August 2, 2011
"Cowboys & Aliens" grossed $36.4 million during its weekend debut. Now FreePl ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Digitial OOH Reaches 61% of U.S. Adults Monthly
MediaDailyNews, Erik Sass - Monday, August 1, 2011
If you feel like digital out-of-home video is suddenly everywhere you g ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- ABC Milks BoxTop Media
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
An ABC rep firm has inked a deal to begin selling invento ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- 'Two And A Half Men' Stays Raunchy With New Teaser Billboard
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
Hasn't been much outdoor advertising news lately for "Around the Net," ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Coca-Cola Creates What May Be World's Greenest Billboard
Creative Media Blog, Amy Corr - Tuesday, July 19, 2011
Commuters in Manila can breathe easier and enjoy fresher air thanks ...
- Full Tank: Gas Station TV Adds Venues, Viewers
MediaDailyNews, Erik Sass - Tuesday, July 12, 2011
Gas Station TV has expanded its network of digital out-of-home video displa ...
- Colgate Shows How To Combine Digital, Outdoor To Maximize Impact
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Colgate's new campaign, "Smile," shows that mixing social media with traditional advertisi ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- TNT Uses Interactive DO To Promote 'Rizzoli & Isles'
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
When it comes to crime dramas, you can't get more engaged th ...
- Sungevity Takes Over Amtrak's Acela
Marketing Daily, - Friday, July 1, 2011
If you're reading this on the Acela, you don't need me ...
- JetBlue Airs Tour de France
MediaDailyNews, - Friday, July 1, 2011
For the eighth straight year, JetBlue Airways will air continuous, live covera ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Mormons Launch Billboard Campaign, White House Halts Billboard Boondoggle
MediaDailyNews, Erik Sass - Friday, June 24, 2011
Capitalizing on the high profile of two Mormon GOP hopefuls, Mitt Romn ...
- How About Branded Parking Meters?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 22, 2011
Victoria and Vancouver are testing branding on parking meters. Victoria's parking p ...