• July 1, 2011

If you're reading this on the Acela, you don't need me to tell you that the residential solar company has taken over all advertising elements on-board to promote its "Rooftop Revolution." It's the first time a single brand has taken over the Acela.

Throughout July, the train will feature immersive Sungevity branding, including sponsorship of Wi-Fi, 170 Acela Express back-lits, 170 Acela Express posters and 5,000 Acela seatbacks.

The Sungevity-branded Acela Express Rail runs throughout key cities in the East Coast including: Boston New York, Philadelphia and Washington, D.C.

With a captive audience of Internet-connected, business travelers, Sungevity's hopes to inspire commuters to ask for a free quote to get solar installed in their homes.