- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Zoom Adds 3 Fitness Chains, Hundreds of Venues
MediaDailyNews, Erik Sass - Monday, June 20, 2011
Zoom Media and Marketing, which operates a network of digital and stat ...
- Fly Me: KLM Unveils Crowd-Inspired Design
MediaDailyNews, Erik Sass - Wednesday, June 15, 2011
While turning over aviation design to the wisdom of crowds is probab ...
- Lexus Debuts New Effort With Tech Focus
Marketing Daily, Karl Greenberg - Monday, June 13, 2011
The first spot in the campaign features glass beakers stacked up ...
- Ex-Clear Channel Exec To Van Wagner
MediaDailyNews, Erik Sass - Monday, June 6, 2011
Evan Harrison left Clear Channel Radio in March; he is now chi ...
- AccentHealth Unveils New DO Networks
MediaDailyNews, Erik Sass - Thursday, May 26, 2011
This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliv ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- Telmar Releases Outdoor 'Suite'
MediaDailyNews, - Thursday, May 26, 2011
Media planning and buying software and systems developer Telmar Wednesday announced t ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Choice Hotels Unites Brands For Campaign
Marketing Daily, Tanya Gazdik - Monday, May 23, 2011
Choice Hotels is a true "brand of the people," said Bruce Dinci ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Out-of-Home Grows 4.2%, Educational Spend Rises
MediaDailyNews, Erik Sass - Thursday, May 19, 2011
The advertising rebound benefited the out-of-home industry even during the traditionally sl ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- Akoo Appoints New Sales EVP, CMO
MediaDailyNews, Erik Sass - Tuesday, May 10, 2011
Akoo, the out-of-home television network delivering entertainment programming and mobile engagement ...
- Maker's Mark Launches First TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
Print and out-of-home will remain Maker's Mark's dominant advertising media for t ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Digital Fuels Clear Channel Outdoor Growth
MediaDailyNews, Erik Sass - Monday, May 9, 2011
Ad spending appears to be recovering in the out-of-home industry, judging ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Marketers Help Fourth Screen Proliferation
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
TV, PC and mobile phones have a new partner, or competitor ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- AdMall Hires 2 Sales Development Managers
MediaDailyNews, - Wednesday, April 27, 2011
Jill McCarron and Tim Londergan have become sales development managers for AdM ...
- TLC Showcases Royal Wedding On TV, Digital Billboards
MediaDailyNews, David Goetzl - Monday, April 25, 2011
TLC is using the Royal Wedding as its sort of "Shark Week ...
- All Eyes On Digital Out-Of-Home Media
Research Brief, Jack Loechner - Monday, April 25, 2011
According to the Global Digital Out-of-Home Media Forecast, presented by Patrick Quin ...
- JetBlue Launches 'NonStop' Boston Campaign
Marketing Daily, - Saturday, April 16, 2011
A character called Mr. Nonstop has the leading role in an ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- JetBlue Hosts Raphael Saadiq In Concert At JFK
Marketing Daily, - Friday, April 1, 2011
JetBlue Airways will host an exclusive concert for ticketed customers by Columb ...