TV, PC and mobile phones have a new partner, or competitor in the analysis world: out-of-home video. Since these screens are proliferating on gasoline pumps, billboards, taxi tops, bus stops and even
beer spigots in sports bars, Nielsen numbers show total exposure by specific marketers and where they happened. The top location is bars and restaurants followed by health clubs, retailer Best Buy and
then hotels.
Read the whole story at Adology - Marketing Forecast »
