Around the Net

Marketers Help Fourth Screen Proliferation

TV, PC and mobile phones have a new partner, or competitor in the analysis world: out-of-home video. Since these screens are proliferating on gasoline pumps, billboards, taxi tops, bus stops and even beer spigots in sports bars, Nielsen numbers show total exposure by specific marketers and where they happened. The top location is bars and restaurants followed by health clubs, retailer Best Buy and then hotels.

Read the whole story at Adology - Marketing Forecast »

Next story loading loading..