- National CineMedia: Revs Up 12%, Adds Affiliate
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
National CineMedia, the nation's largest cinema advertising company, saw revenues grow 12. ...
- CBS, Swatch Partner To Wrap NYC Subway Cars
MediaDailyNews, Erik Sass - Tuesday, March 29, 2011
Say it three times fast: Swatch swathes subways. The watch-maker has partner ...
- Stratacache, SapientNitro Partner for DO, Customer Engagement
MediaDailyNews, Erik Sass - Monday, March 28, 2011
Two companies -- digital OOH firm Stratacache and marketing-services firm SapientNitro ...
- Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike
MediaDailyNews, Erik Sass - Monday, March 28, 2011
The cinema advertising industry outpaced most other media last year in ter ...
- Ill. Considers Tollway Truck Ads
Marketing Daily, - Friday, March 25, 2011
The revenue from the ads will be used to defray the ...
- EnVu Partners With Mall Owner For Interactive DO
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
enVu and CBL & Associates announced an exclusive OOH deal to bri ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- AMC Partners With Hudson News To Promote 'Killing'
MediaDailyNews, - Monday, March 14, 2011
AMC has kicked off a promotional campaign for the network's newest origin ...
- Spotlight Cinema Net Creates Exhibitor Relations Dept.
MediaDailyNews, - Wednesday, March 16, 2011
Spotlight Cinema Networks, a leader in targeted cinema advertising, has created ...
- Tuna Council Goes To Gym For Awareness Workout
Marketing Daily, Aaron Baar - Wednesday, March 2, 2011
The council, a division of the National Fisheries Institute, is embarking ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...
- Out-of-Home Ad Revenue Topped $6B in 2010
MediaDailyNews, Erik Sass - Thursday, February 24, 2011
Despite continuing economic worries, out-of-home advertising revenues grew 4.1% from about $5. ...
- Rums Of P.R. Effort Promos Brands, Puerto Rico
Marketing Daily, Karl Greenberg - Wednesday, February 23, 2011
The new effort, which extols consumers to "Just Think, Puerto Rican Rum ...
- 7-11 Targets The 'Big 4,' Broadcast Nets, That Is
MediaDailyNews, Joe Mandese - Thursday, February 24, 2011
In a deal that its principals say will transform the 7-Eleven convenien ...
- Interactivation Health Nets Becomes Wellness Network
MediaDailyNews, - Wednesday, February 23, 2011
Interactivation Health Networks, which acquired The Patient Channel and The Newborn Chann ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- Farmland To Advertise In Health Clubs
Marketing Daily, - Tuesday, February 22, 2011
Farmland Dairies is marketing with the Health Club Media Network (HCMN). T ...
- Place-based Marketing Reaches Elusive Demographic
MediaDailyNews, David Rowley - Tuesday, February 22, 2011
Adults 18-34 spend more time traveling out of home than they spe ...
- Former JWT Chief Manning To Chair AMS Board
MediaDailyNews, - Wednesday, February 16, 2011
Former J. Walter Thompson chief Burt Manning has been named chairman ...
- Digital OOH Revs To Hit $4B In '13
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
Digital out-of-home video will enjoy another banner year in 2011, according ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- JCDecaux Becomes Largest Outdoor Ad Co Worldwide
MediaDailyNews, - Wednesday, February 9, 2011
JCDecaux SA said it has become the largest outdoor advertising company ...
- AdSpace Expands DO Net To New Malls
MediaDailyNews, Erik Sass - Tuesday, February 8, 2011
No one told digital out-of-home media companies about the economic downturn, sin ...
- Stonyfield Touts Oikos Via Health Club Media Network
Marketing Daily, - Tuesday, February 1, 2011
Stonyfield Farm promotes its Oikos Organic 0% fat Greek yogurt via Heal ...
- Monster Media Creates 3D OOH Division
MediaDailyNews, Erik Sass - Tuesday, February 1, 2011
Monster Media, which creates highly visible digital out-of-home advertising displays on t ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- Saab Relaunches Brand In U.S. Via 'Story Of'
Marketing Daily, - Monday, January 31, 2011
The effort, "The Story of Saab," aims to relaunch the brand ...
- Akoo Expands University Presence
MediaDailyNews, Erik Sass - Monday, January 31, 2011
Akoo, which operates an interactive, digital out-of-home video network reaching college dini ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- EnVu DO Network Reaches 100 Malls
MediaDailyNews, Erik Sass - Tuesday, January 25, 2011
A new digital out-of-home network from EnVu targeting retail shoppers has be ...