- Clear Channel To Expand OOH Programs
MediaDailyNews, Karl Greenberg - Thursday, January 20, 2011
Last year, Clear Channel piloted programs featuring interactive digital displays in b ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable
MediaDailyNews, Joe Mandese - Thursday, January 20, 2011
At a time when the eyes of many advertisers and agencies a ...
- Newnham Steps Down As Kinetic Worldwide Chair
MediaDailyNews, - Wednesday, January 19, 2011
Eric Newnham is stepping down as chairman of Kinetic Worldwide, the glob ...
- Arbitron Kicks Up OOH TV Projects
MediaDailyNews, David Goetzl - Wednesday, January 12, 2011
Arbitron wants to ramp up its business measuring out-of-home TV viewing ...
- Ad Rx: ABC Reps Health Station Network
MediaDailyNews, David Goetzl - Tuesday, January 11, 2011
Lifeclinic, which operates blood pressure monitors in pharmacies, has tapped an A ...
- Access 360 Gains $12 Million To Expand OOH
MediaDailyNews, Erik Sass - Tuesday, January 11, 2011
Digital out-of-home companies are garnering mid-sized investments from venture capital firms. Acce ...
- NBC's 'Cape,' NYC Parks Promote Heroes
MediaDailyNews, Fern Siegel - Thursday, January 6, 2011
NBC is teaming with the New York City Dept. of Parks a ...
- Caesars, E-GuideTV Tune Into Hotel Rooms Nationwide
MediaDailyNews, - Tuesday, January 4, 2011
E-GuideTV, the hotel television guide, has been installed into more than 21,0 ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- 'Wall Street' Promo Means Free NYC Rides
MediaDailyNews, - Thursday, December 16, 2010
Twentieth Century Fox Home Entertainment is offering free rides throughout Manhattan ...
- Digital and Conventional Out-Of-Home Advertising Accelerating
Research Brief, Jack Loechner - Thursday, December 16, 2010
According to a preliminary outlook by PQ Media CEO Patrick Quinn ...
- Taxi-Tops Get Bigger, Brighter For 'Spider-Man, 'Wicked'
MediaDailyNews, Erik Sass - Monday, December 13, 2010
Taxi-top billboards are getting a makeover, courtesy of Show Media, which ...
- Conan, Turner Stars Hit Restaurant Circuit
Around the Net In Media, Fern Siegel - Tuesday, November 30, 2010
Conan O'Brien and other Turner Broadcasting personalities are hitting the restaurant circui ...
- Gutterman Heads Mediacy Operations
MediaDailyNews, - Tuesday, November 30, 2010
Justin Gutterman has joined Mediacy as director of operations. ...
- Outdoor Revenues Up 7%, Improves Metrics
MediaDailyNews, Erik Sass - Tuesday, November 30, 2010
The recovery in the outdoor advertising industry appears to be gaining spe ...
- Clear Channel Airports Take To The Rails
MediaDailyNews, Karl Greenberg - Wednesday, December 1, 2010
Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA ...
- Akoo Bows SyncAds For Mobile Promos
MediaDailyNews, Erik Sass - Monday, November 29, 2010
Akoo, a place-based TV network delivering entertainment content to mall food cour ...
- Florida Sees Recovery, Preps For Winter Push
Marketing Daily, Karl Greenberg - Tuesday, November 23, 2010
Next up is perhaps the most critical campaign: the winter-tourism campaign ...
- Purdue Differentiates Self In New Effort
Marketing Daily, Aaron Baar - Monday, November 22, 2010
As the institution begins its recruiting for students for 2011, the languag ...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...
- Ziff To Managing Partner, Mediacy
MediaDailyNews, - Thursday, November 18, 2010
Howard Ziff joins Mediacy Outdoor as a managing partner. ...
- Cablers Turn iPad Into Remote TV
MediaDailyNews, David Goetzl - Thursday, November 18, 2010
By early spring, Cablevision plans to launch a service that can tu ...
- AMS Bows New Measurement System For OOH
MediaDailyNews, Erik Sass - Wednesday, November 17, 2010
Digital out-of-home video is booming, with total ad spending projected to increa ...
- DPAA Adds 3 Members
MediaDailyNews, - Wednesday, November 17, 2010
The Digital Place-based Advertising Association (DPAA, formerly OVAB) Tuesday announced three n ...
- Kahlua Campaign Returns Brand To Its Heritage
Marketing Daily, Aaron Baar - Wednesday, November 10, 2010
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sug ...
- Addendum: Zoom Fitness Omitted From 'Fourth Screen' Chart
MediaDailyNews, - Wednesday, November 10, 2010
A story ("'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Sev ...
- Arizona Debuts Tourism Campaign In Chicago, L.A.
Marketing Daily, - Monday, November 8, 2010
The Arizona Office of Tourism is launching a new advertising campaign, " ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2010
The marketplace of out-of-home video networks continues to expand, and if Niels ...
- Got A Minute At The Denver Airport? Get A Free E-Book Download From FirstBank
Creative Media Blog, Amy Corr - Monday, November 8, 2010
FirstBank, Colorado's largest locally owned bank, is known for its ad campaig ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...