• January 4, 2011

E-GuideTV, the hotel television guide, has been installed into more than 21,000 Caesars guest rooms in Las Vegas and Laughlin, Nevada, and at Harrah's Rincon outside San Diego, CA. Plans include installation throughout the Caesars Entertainment portfolio of nearly 40 casinos and more than 35,000 guest rooms across the U.S. An independent Arbitron Inc. study recently concluded that 97% of hotel guests found the system valuable, and Caesars is among the first hotel brands to offer the EGS service to its guests. Arbitron notes that advertisers using the system will be able to reach a more affluent, educated demographic through E-GuideTV than other OOH advertising systems. E-GuideTV now has the capacity to deliver 714,000 impressions per day and more than 21.4 million impressions per month nationally.