- Mobile TV Test Shows Positive Ad Results, Two-Thirds Watched Spots Out-of-Home
MediaDailyNews, Joe Mandese - Monday, November 8, 2010
Over-the-air, cable and satellite TV may be facing ongoing challenges from digit ...
- American Chooses Avis As Media Partner
Marketing Daily, - Thursday, November 4, 2010
The new agreement provides Avis Budget with an exclusive opportunity to promo ...
- New Software Erases Brands And Logos From Your View
Online Spin, dave.b , Max Kalehoff - Friday, November 5, 2010
It's been nearly four years since the city of São Paulo, Brazi ...
- Reach Media, Harrah's Launch OOH Network
MediaDailyNews, Erik Sass - Wednesday, November 3, 2010
Reach Media Group has unveiled plans to create a new place-based digit ...
- Advertisers Put Out Life-Size Installations At Many Airports
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Landmark, Arthouse Launch Spotlight Cinema
MediaDailyNews, - Friday, October 29, 2010
Landmark Theatres, owned by Mark Cuban and Todd Wagner, and Arthouse Marketi ...
- IPG, Entourage Team To Test OOH Experiences
MediaDailyNews, David Goetzl - Tuesday, October 26, 2010
As it continues to build its research on how shoppers react ...
- OOH Advertising Enhances All Other Messaging
Research Brief, Jack Loechner - Tuesday, October 26, 2010
A new study by Clear Channel Outdoor with MarketShare Partners explores t ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Seeing Video Ads Everywhere
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
Newly released survey data from GfK MRI confirm the popular wisdom th ...
- Academic Debate: Should School Lockers Become Billboards?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
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- Screenvision Names Reid New CEO
MediaDailyNews, Fern Siegel - Thursday, October 14, 2010
Shamrock Capital has completed its acquisition of Screenvision, a leading cinema advertise ...
- Corona Light Aims To Be 'Most Liked'
Marketing Daily, Karlene Lukovitz - Wednesday, October 13, 2010
The efforts to woo active young adults to sign on as fa ...
- Oneworld Alliance Goes UP-town In New York
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The campaign, via Imagination, promotes the alliance for a premium experience acro ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Cover Me: Mediacy Uses Street Gates As OOH Promos
MediaDailyNews, Fern Siegel - Monday, October 4, 2010
The out-of-home ad market is redefining the concept of lock-and-load -- ...
- Reach Media Brings Video Ads To More Taxis
MediaDailyNews, Erik Sass - Tuesday, September 28, 2010
Reach Media Group announced a new deal with Taxi Magic, which handl ...
- Roll 'Em: Shamrock Buys Screenvision
MediaDailyNews, Erik Sass - Monday, September 27, 2010
Shamrock Capital has purchased a majority stake in Screenvision, one of t ...
- KFC Deploys Human Billboards
MediaDailyNews, - Wednesday, September 22, 2010
To promote its Double Down chicken fillet sandwich, KFC is recruiting coe ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- Clear Channel Reorganizes National Outdoor Ad Sales, Breaks Branding Effort
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2010
Clear Channel Outdoor Holdings this morning announced a new business unit ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Flixster, NCM Partner To Reach Movie Fans Multiplatform
MediaDailyNews, Erik Sass - Tuesday, September 7, 2010
Flixster and National CineMedia are joining in a cross-platform movie content a ...