- Copying No One: Xerox Debuts Global Effort
Marketing Daily, Aaron Baar - Thursday, September 2, 2010
The effort, which will expand globally over the next few months, introduc ...
- IndoorDirect Gets U.S. Open Highlights from Tennis Channel
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
IndoorDirect, which operates a digital out-of-home video network catering to quick servi ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- HSBC Bank Launches N.Y.-Focused 'Unexpected' OOH
Marketing Daily, - Tuesday, August 31, 2010
From nautical cleats and coin-operated binoculars at the South Street Seaport ...
- Zoom Gets Funds For More OOH Expansion
MediaDailyNews, Erik Sass - Tuesday, August 31, 2010
The economic downturn and credit crunch don't seem to have prevented t ...
- RMG Expands Pharmacy Net, Titan Calls
MediaDailyNews, Erik Sass - Tuesday, August 24, 2010
Reach Media Group is expanding its health-oriented network through national advertising sal ...
- Out-of-Home Revs Gain Momentum, Up 3.6%
MediaDailyNews, Erik Sass - Monday, August 23, 2010
The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billi ...
- Clear Channel Extends OOH To Handsets
Mobile Insider, Steve Smith - Tuesday, August 24, 2010
One of the most promising extensions of existing media to mobile h ...
- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- Public Media: Digital Kiosks Hit 7,000 Stores
MediaDailyNews, Erik Sass - Friday, August 20, 2010
A new digital out-of-home network incorporating 3D displays (which don't require glasse ...
- Hallmark Launches Major 'Martha' Marketing Push
Marketing Daily, Fern Siegel - Thursday, August 19, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- Fox Uses Hotel Network To Promote Shows
MediaDailyNews, David Goetzl - Tuesday, August 17, 2010
Fox is looking to reach upscale travelers to generate interest in n ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- Gas Station TV Offers Brand Integration with ESPN
MediaDailyNews, Erik Sass - Wednesday, August 11, 2010
Gas Station TV and ESPN have renewed their content agreement, offering advertise ...
- Zoom Media Adds LA Fitness to DO Network
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
One of the nation's largest digital out-of-home networks targeting health club patro ...
- Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may ha ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- National Cinemedia Runs 3D Ads
MediaDailyNews, David Goetzl - Wednesday, August 4, 2010
In-theater advertising company National Cinemedia said it will run four 3D a ...
- CBS Ratchets Up Financial Success
MediaDailyNews, Wayne Friedman - Tuesday, August 3, 2010
CBS Corp. rocketed to another strong financial period in revenues and profi ...
- RMG Aligns With mtvU For College Ad Sales
MediaDailyNews, Erik Sass - Monday, July 26, 2010
RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour colle ...
- DL1961 Focuses On Its Jeans' Performance Promise
Marketing Daily, Sarah Mahoney - Friday, July 23, 2010
Ads breaking next month highlight the brand's unique stretch technology, called X-Fi ...
- Gas Station TV Hits 27 Million Impressions
MediaDailyNews, - Thursday, July 22, 2010
A recent report by Gas Station TV, an OOH television network, sho ...
- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- CBS Outernet Adds 4,100 GameStop Locations
MediaDailyNews, Erik Sass - Wednesday, July 21, 2010
CBS Outdoor's digital out-of-home division, CBS Outernet, has completed the expansion ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- Dearden To CEO, Clear Channel UK
MediaDailyNews, - Friday, July 9, 2010
William Eccleshare, president and CEO of Clear Channel International, named Matthew Deard ...
- Clear Channel Wraps Seattle Transit
MediaDailyNews, - Wednesday, July 7, 2010
Clear Channel Outdoor Holdings has expanded its ad program on Sound Trans ...
- National CineMedia Adds Affiliate, Expands OOH Reach
MediaDailyNews, Erik Sass - Tuesday, June 29, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Ex-Magna Exec Joins 3GTv Networks
MediaDailyNews, David Goetzl - Monday, June 28, 2010
Larry Blasius, a one-time Madison Avenue mandarin now running a consulting fir ...
- Cemusa Digitizes NYC Signage
MediaDailyNews, Erik Sass - Monday, June 28, 2010
Cemusa, a leading international outdoor advertising company, is set to introduce ...