- ShelfLIFE Pinpoints Media Aiding Shoppers' Decisions
MediaDailyNews, David Goetzl - Saturday, June 26, 2010
As Procter & Gamble looks for more insight into how a shopp ...
- Levi's Proclaims 'We Are All Workers'
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2010
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Sin ...
- Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochain ...
- Microsoft Lets Users Tout Office '10 Suite
Marketing Daily, Aaron Baar - Wednesday, June 16, 2010
The Web videos are similar to the company's ads for Windows ...
- Mobile DO Drives U.S. Open Campaign
MediaDailyNews, Erik Sass - Tuesday, June 15, 2010
If you live in New York or Chicago, chances are you wi ...
- RMG Doubles Fitness TV Audience
MediaDailyNews, Erik Sass - Monday, June 14, 2010
RMG Networks (formerly Danoo) revealed that the audience for its Fitness Entertainme ...
- 'True Blood' Bites Into HD Outdoor Campaign
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
CBS Outdoor says it's started the world's first high-def outdoor video post ...
- Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending ...
- GSTV, PumpTop TV Unveil New Campaigns
MediaDailyNews, Erik Sass - Thursday, June 10, 2010
Two of the nation's leading digital out-of-home video networks serving gas statio ...
- JCDecaux Eyes CBS, Clear Channel Outdoor
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
JCDecaux, the world's second-biggest outdoor advertiser, sees acquisition opportunities in the Unit ...
- TargetCast Networks Rolls Out Mobile Portal
MediaDailyNews, Erik Sass - Monday, June 7, 2010
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-ho ...
- WMATA Re-Ups CBS Outdoor Contract
MediaDailyNews, Erik Sass - Monday, June 7, 2010
CBS Outdoor announced that it has won a renewal of its contra ...
- Action! Cinema Advertising Booms in 2009, 2010
MediaDailyNews, Erik Sass - Monday, June 7, 2010
Virtually alone among major media, digital out-of-home video posted positive revenue grow ...
- Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers fr ...
- HSBC Launches New York Effort
Marketing Daily, - Tuesday, June 1, 2010
The spots, created by J. Walter Thompson, leverage the company's global campai ...
- Philly Still Pitching Woo With Travelers
Marketing Daily, Aaron Baar - Tuesday, June 1, 2010
"What's different [this year] is, it's not just a tourism marketing campaign ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are amo ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Southwest Airlines 'Bags' Free Message
MediaDailyNews, - Thursday, May 20, 2010
Southwest Airlines is continuing its "Bags Fly Free" campaign with some ve ...
- OOH Revs Basically Holding, Political Ads Rise
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Total revenues for the out-of-home advertising industry were basically flat in t ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- R/GA Cleans Up At Digital OOH Awards, Takes Best In Show
MediaDailyNews, Joe Mandese - Monday, May 17, 2010
R/GA won four awards, including Best In Show, during the 2010 ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Finalists Named For Digital Out-of-Home Media Awards
MediaDailyNews, The Editor - Wednesday, May 5, 2010
Campaigns ranging from an interactive soda vending machine to one that allow ...
- Kraft, Coke Move To Vending Machines Resembling Large IPhones
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
...
- Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
As part of a new multimillion-dollar deal with National CineMedia, food behemo ...