- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- Access 360 Buys Arena Networks
MediaDailyNews, Erik Sass - Friday, April 30, 2010
Access 360, a multiplatform media company which targets young adults via onlin ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- NBC, IndoorDirect Shop 'Community' To Diners
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
In a deal with indoorDIRECT's Restaurant Entertainment Network, NBC will send ...
- Web Video Provider DBG Touts New Lineup
Online Media Daily, Mark Walsh - Monday, April 19, 2010
Digital Broadcasting Group made a splash two years ago with its "Sty ...
- Philly Utility Takes Soft Approach To Energy Use
Marketing Daily, Aaron Baar - Wednesday, April 14, 2010
In a series of new television commercials, energy-hogging "ogres" -- old appliance ...
- Taxes Today, Digital Out-of-Home Awards Tomorrow
MediaDailyNews, The Editor - Friday, April 9, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Taxes Today, Digital Awards Deadline Tomorrow
Online Media Daily, The Editor - Monday, April 12, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Digital OOH Awards Deadline Nears
Marketing Daily, - Monday, April 12, 2010
The deadline for MediaPost's 2010
Digital Out-of-Home Media Awards ...
- Movie Metrics: Cinema Ads Click With Viewers
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
A new report from the Cinema Advertising Council details consumers' emotional attachme ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Digital Signage Groups Merge To Form Digital Screenmedia Association
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2010
The burgeoning digital out-of-home media marketplace is undergoing some consolidation among so ...
- Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketpla ...
- Kobe Bryant Billboard Comes Down After Community Complaints
Raw, John Capone - Tuesday, April 13, 2010
A mural painted on the side of a building in New Yo ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- Zoom Buys Sports Display
MediaDailyNews, Erik Sass - Wednesday, April 7, 2010
This week brought more deals in the digital out-of-home arena, with Zo ...
- Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
A flashy ad display wrapped around a Disney World monorail train h ...
- Hyland To Chief Client Officer, Posterscope
MediaDailyNews, - Monday, April 5, 2010
Posterscope namd Brigg Hyland to its U.S. management team as Chief Clie ...
- The Most Broken Medium Of Them All
Publishing Insider, Ari Rosenberg - Thursday, April 1, 2010
I love music and hate the radio. How did those driving t ...
- Fledgling Ad Bureau Places Bet On, Well, Place: OVAB Becomes DPAA
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2010
The Out-of-home Video Advertising Bureau, or OVAB, the fledgling ad trade associatio ...
- Clear Channel Aids Milwaukee In Google Digital Bid
MediaDailyNews, - Tuesday, March 23, 2010
The City of Milwaukee Monday kicked off a digital out-of-home media campai ...
- Cubs Want Huge Toyota Sign At Wrigley
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
...
- Adspace, Scarborough To Measure OOH Media
MediaDailyNews, Erik Sass - Wednesday, March 17, 2010
Digital out-of-home networks are vying with each other in the measurement aren ...
- OOH Super-Graphics Go Green: Movie Billboards Morph Into Reusable Bags
MediaDailyNews, Erik Sass - Wednesday, March 17, 2010
Los Angeles is a giant laboratory and proving ground for new out-of-ho ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- Imax To Launch Portable Screens, Expand Marketing Biz
MediaDailyNews, David Goetzl - Friday, March 12, 2010
Imax is looking to go mobile and enter the experiential marketing busines ...
- Everwell Unveils Another DO-Web Tie-Up
MediaDailyNews, Erik Sass - Tuesday, March 2, 2010
In a deal which brings together several new trends -- namely, t ...
- Clear Channel Outdoor Launches Digital Network
MediaDailyNews, Erik Sass - Wednesday, February 24, 2010
Clear Channel Outdoor unveiled a new national network of digital billboards deliveri ...
- Correction: Chrysalis Has Partnered, Not Merged With Posterscope
MediaDailyNews, - Tuesday, February 23, 2010
- Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
MediaDailyNews, Joe Mandese - Tuesday, February 23, 2010
Ryan Laul is out as head of the U.S. operations of Hyperspac ...