- Sprint Offers JFK Travelers Free WiFi
Marketing Daily, Aaron Baar - Thursday, February 18, 2010
In addition to showcasing Sprint products and services, the installation's 13-foot curv ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- N.Y. Raises Curtain On Itself Pre-Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
An outdoor media plan includes bus shelter, street pole banner, newsstand, pho ...
- DO Networks Expand With New Affiliates, Sales Hires
MediaDailyNews, Erik Sass - Tuesday, February 16, 2010
Several big digital out-of-home video networks, including HCMN and PRN, recently expand ...
- Acura Gets Design-Conscious For ZDX
Marketing Daily, Karl Greenberg - Friday, February 5, 2010
Honda Motor's Acura division is running a national advertising campaign for i ...
- CBS Outdoor Brings 3D To Grand Central
MediaDailyNews, Erik Sass - Tuesday, February 2, 2010
One of New York's oldest landmarks is getting a futuristic spin courte ...
- MTV Plugs 'Buried Life' With Interactive OOH Promo
MediaDailyNews, David Goetzl - Friday, January 29, 2010
With retailers forced to close around Manhattan, media companies have been plasteri ...
- Digital Signage Threatens Privacy
MediaDailyNews, Erik Sass - Wednesday, January 27, 2010
A new report presented at the Federal Trade Commission's Privacy Roundtable ...
- OOH Sports Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
One in five persons who watched the recent NFL playoff games d ...
- Ex-NFLer Oben Joins CBS Outdoor
MediaDailyNews, - Tuesday, January 19, 2010
Roman Oben, former NFL offensive lineman who helped the Tampa Bay Buccanee ...
- HSBC Expands Airport Branding to LAX
Marketing Daily, - Wednesday, January 13, 2010
As part of a five-year agreement, the HSBC brand is featured prominent ...
- Akoo Bows OOH Campaigns For Music Video
MediaDailyNews, Erik Sass - Friday, January 8, 2010
After carrying out an aggressive expansion plan for its new network ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- KFC Pays Indiana Cities For 'Fiery' Ad Space On Hydrants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Clear Channel Outdoor Sells Taxi Biz To VeriFone
MediaDailyNews, Erik Sass - Monday, January 4, 2010
In a major move toward consolidation of taxi-based media in New Yo ...
- Doggone Shame
Media Magazine, Christine Champagne - Friday, December 4, 2009
For nine years, cats and dogs loomed large over a parking l ...
- Cinema Advertising Breaks Even '09, Positive Outlook for '10
MediaDailyNews, Erik Sass - Monday, December 28, 2009
Cinema advertising will break even, according to several recent forecasts. Industry oracl ...
- Chrysalis, Posterscope Join OOH Forces
MediaDailyNews, Erik Sass - Tuesday, December 22, 2009
Havas' MPG and Aegis Media have formed a strategic partnership with the ...
- Eyes Wide Shut
Marketing Daily, Karl Greenberg - Friday, December 18, 2009
There is so much out-of-home advertising in New York's Times Square th ...
- Clear Channel Outdoor Taps Cooper As Domestic Chief
MediaDailyNews, - Friday, December 11, 2009
As expected, Clear Channel Outdoor Holdings Inc. replaced Paul Meyer as C ...
- Panel: Marketers Look To Integrate OOH Efforts
Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
For Calvin Klein, out-of-home has been central to advertising for years, ...
- Out Of Home Panelists Eye Auto Sector Return
Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
Those on the panel also generally agreed that next year will s ...
- Everwell, DO Nets Enjoy Good Health
MediaDailyNews, Erik Sass - Thursday, December 3, 2009
Place-based video in health-care venues is a rapidly growing niche within t ...
- DOOH Effectively Reaches Latinos On The Go
Engage:Hispanics, Rob Gorrie - Thursday, November 19, 2009
Hispanic consumers are among the highest indexing profile of those who noti ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Nielsen Study Touts Mall Ad Effectiveness
MediaDailyNews, Erik Sass - Wednesday, November 18, 2009
While retailers are hoping shoppers will begin returning to stores as t ...
- Mother Nature Net Flies With AirTran
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
AirTran Airways said it has begun offering seat-back advertising on its jet ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...