- Legacy Ups Awareness In Stop-Smoking Effort
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
This year's focus is on getting smokers to realize that there ...
- Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2009
Defying the effects of the global economic recession, spending on digital out-of-ho ...
- Clear Channel Outdoor Falls 19%, Reports $34 Million Loss
MediaDailyNews, - Tuesday, November 10, 2009
Clear Channel Outdoor Holdings, one of the largest operators of out-of-home med ...
- Clear Channel Doubles Up On Integrated Marketing Team, Taps Reichig To Oversee Outdoor Assets
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
In another hire of a top media sales and marketing executive, Cle ...
- 7-Eleven Launches In-Store TV Network
MediaDailyNews, Erik Sass - Tuesday, November 3, 2009
One of the nation's largest convenience store chains is throwing its h ...
- Sign Spinners Work To Grab Your Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...
- Retailer Stages First 'Live' Movie Theater Ad
Around the Net In Media, Joan Voight - Wednesday, October 28, 2009
For three and a half minutes last Friday and Saturday, 10 performe ...
- OVAB: New Metrics To Deliver New Audience Studies
MediaDailyNews, Erik Sass - Wednesday, October 28, 2009
Eleven members of the Out-of-home Video Advertising Bureau have completed their fir ...
- Office Networks Expand Revenue, Reach
MediaDailyNews, Erik Sass - Tuesday, October 27, 2009
Place-based video networks targeting business professionals in office buildings, such as Wa ...
- Malls Enjoy Big Boost in Drug, Insurance Ads
Around the Net In Media, Joan Voight - Monday, October 26, 2009
As holiday retail season nears, advertisers are slowly returning to the mall ...
- In-Store Ads Attract Women, Gen Y
Around the Net In Media, Joan Voight - Thursday, October 22, 2009
In-store ads and marketing tend to be more effective than traditional ad ...
- Action Shots: NASCAR Drives Screenvision Partnership
MediaDailyNews, David Goetzl - Wednesday, October 21, 2009
Screenvision has a deal with NASCAR in which the racing circuit wi ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Survey: 42% Of Marketers To Increase DO Spend
MediaDailyNews, Erik Sass - Friday, October 16, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- OOH Viewing Spikes TBS Postseason Baseball Ratings
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
TBS' coverage of the 2009 Major League Baseball Division Series is getti ...
- DoNotDisturbTV Attracts 20% of Hotel Guests
MediaDailyNews, - Thursday, October 15, 2009
DoNotDisturb TV, an in-room channel created by The Hotel Networks , repor ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Global 'Step': Titan Takes MySpace OOH
MediaDailyNews, Erik Sass - Tuesday, October 13, 2009
In another twist on digital tie-ups, MySpace has partnered with Titan, ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Roll 'Em: National CineMedia Signs 3 New Affiliates
MediaDailyNews, Erik Sass - Monday, October 5, 2009
This week brought more deals in the cinema advertising business, with n ...
- Sony Effort To Support PSPgo Gaming System
Marketing Daily, - Thursday, October 1, 2009
Sony will support the launch of its next-generation handheld gaming system, t ...
- National CineMedia Doubts Advertisers Will Pay Extra For 3-D
MediaDailyNews, David Goetzl - Thursday, October 1, 2009
As movie releases in 3-D proliferate, opportunities for advertisers to run on-scre ...
- VCs Back TargetCast, Will Fund Ad Sales Expansion
MediaDailyNews, - Wednesday, September 30, 2009
Digital out-of-home TV network operator TargetCast Networks this morning announced a seco ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbol ...
- Outreach: TargetCast Buys Ripple TV
MediaDailyNews, Erik Sass - Tuesday, September 22, 2009
This week brought even more activity in the digital out-of-home video spac ...
- 'See It': Fancast Pushes Fall Season In Cross-Platform Campaign
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Showing that NBC's Hulu isn't the only game in town, Comcast's Intern ...
- OOH Firm Hanger Network Rebrands, Expands
Around the Net In Media, Joan Voight - Sunday, September 20, 2009
Out-of-home advertising comes in myriad forms. The Hanger Network, for instance, h ...
- Farmer John Beefs Up Hot Dog Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Farmer John, a Los Angeles-based meats brand owned by Hormel that primari ...
- Soda Turns Into 'Oozing White Gelatinous Mounds'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A new public awareness campaign from the New York City Department ...
- HSBC Sponsors WNYC Performance Space
Marketing Daily, - Thursday, September 17, 2009
HSBC Bank has partnered with New York public radio station WNYC Rad ...