- Siemens Works To Build Awareness In U.S.
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
The print, online, TV, out-of-home and radio ads are intended to sh ...
- Outsized: Mall-Based Digital Networks Expanding
MediaDailyNews, Erik Sass - Wednesday, September 16, 2009
Mall-based digital out-of-home video networks are one of the fastest-growing segments ...
- Financial Firm Banks on Blank Look for OOH Ads
Around the Net In Media, Joan Voight - Monday, September 14, 2009
As out-of-home ads and digital screens proliferate, blank public spaces may beco ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...
- Mall Ad Networks See 3Q Boost
Around the Net In Media, Joan Voight - Sunday, September 13, 2009
Some out-of-home networks in malls are showing healthy -- sometimes even double-dig ...
- News You Can Booze: Publications Market Alcohol Directly
MediaDailyNews, Erik Sass - Friday, September 11, 2009
Maybe a bad economy is driving people to drink. Over the la ...
- BAT, CBS Outdoor Ink Partnership
Around the Net In Media, Joan Voight - Thursday, September 10, 2009
CBS Outdoor is partnering with endorsement marketing company Brand Affinity Technologies, whi ...
- Driving Force: NYC & Co. Brands New York, Pushes 400 Week
MediaDailyNews, Fern Siegel - Tuesday, September 8, 2009
Branding New York City takes savvy and state-of-the-art slickness. That job belon ...
- 'Vogue' Spearheads Global 'Fashion's Night Out'
Around the Net In Media, Joan Voight - Monday, September 7, 2009
"Fashion's Night Out," a global event spearheaded by Vogue editor-in-chief Anna Winto ...
- This Just In: MediaVest Breaks E! News On Billboards
MediaDailyNews, Joe Mandese - Tuesday, September 8, 2009
As it increasingly becomes digital, out-of-home media is taking on the characteristi ...
- Targeted Ads: Bagging Times Square Billboards
MediaDailyNews, Fern Siegel - Friday, September 4, 2009
When thousands of trendy fashionistas converge for New York Fashion Week, Sep ...
- Flexing: Heath Club Net Adds Crunch
MediaDailyNews, - Thursday, September 3, 2009
Health Club Media Network has added Crunch health clubs to its out-of-ho ...
- Target Bags New York City
Marketing Daily, - Wednesday, September 2, 2009
Gearing up for New York's Mercedes-Benz Fashion Week, which kicks off Sep ...
- N.Y. Event To Promote Fashion Retailers
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
Advertising launches this week on bus shelters, street pole banners, phone kiosk ...
- Bad Reception: S&P Gives Clear Channel 'D' Credit Rating
MediaDailyNews, Erik Sass - Tuesday, September 1, 2009
In another sign of trouble for the nation's largest radio broadcaster a ...
- Correction: Posterscope Has 11 U.S. Offices
MediaDailyNews, - Thursday, August 27, 2009
- Posterscope Adds New Outposts, Expands Into Vegas, Miami
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2009
At a time when it seems like Madison Avenue might be contractin ...
- Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics
MediaDailyNews, Joe Mandese - Friday, August 21, 2009
Schematic, the interactive advertising and media design unit of WPP Group, Thursd ...
- Cruzan Rum Spotlights Authenticity
Marketing Daily, Karlene Lukovitz - Tuesday, August 18, 2009
The core elements of the creative for the out-of-home-focused campaign are t ...
- Cardinal Launches Pharmacy Health Network
Around the Net In Media, Joan Voight - Thursday, August 13, 2009
Medical supply distributor Cardinal Health has launched the Pharmacy Health Network, ...
- Google Takes Silent Jab At Microsoft In Billboard Ads
Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2009
Google took online marketing to billboards Monday, launching an advertising campaign ...
- New BITE: Rutman Joins IndoorDirect
MediaDailyNews, David Goetzl - Friday, July 31, 2009
Charlie Rutman, who held top posts at agencies Carat and MPG, h ...
- OOH Network To Target NYC Commuter Trains
MediaDailyNews, David Goetzl - Thursday, July 30, 2009
This spring, NBC Universal launched a place-based network on the commuter tra ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Telmar Strikes Global Alliance, Introduces New Outdoor Media Planning System
MediaDailyNews, Joe Mandese - Friday, July 24, 2009
At a time when Madison Avenue appears obsessed with all things digita ...
- Ad Bonus: Captivate Offers 30-Second Spots
MediaDailyNews, Erik Sass - Wednesday, July 22, 2009
In a move designed to give advertisers more flexibility and allow th ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- N.Y. Campaign Touts Google's 'Favorite Places'
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
The effort is supported by an out-of-home campaign on New York Ci ...
- HBO Extends 'Entourage' Brand At W Hotels
Marketing Daily, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...
- HBO Extends 'Entourage' Brand At W Hotels
MediaDailyNews, Erik Sass - Monday, July 20, 2009
HBO and W Hotels are teaming up for an innovative promotion f ...