- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- Adcentricity Offers 'Research Lite' To Measure Digital Out-of-Home Reach, Effect
MediaDailyNews, - Monday, July 20, 2009
Digital out-of-home advertising aggregator Adcentricity this morning announced a deal with out-of-ho ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Match Made in Sweden: H&M Taps Clear Channel Outdoor
MediaDailyNews, Erik Sass - Tuesday, July 14, 2009
One of the world's largest discount retailers is partnering with one ...
- 'Sesame Street' Characters Help Promote NYC
MediaDailyNews, Fern Siegel - Tuesday, July 14, 2009
To promote itself, New York has enlisted beloved Sesame Street characters ...
- Fly Me: Continental Offers Live In-Flight TV
MediaDailyNews, David Goetzl - Monday, July 13, 2009
Continental Airlines has become the first major carrier to offer live in-flig ...
- OOH Ads for Domino's Pop Up on Dirty Sidewalks
Around the Net In Media, Joan Voight - Sunday, July 12, 2009
In an unusual use of out-of-home media, Domino's logos have been "cleane ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Pumped: Health Club Media Network Buys Alloy Fitness
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
There was more consolidation in out-of-home advertising this week -- and ...
- Coldwell Banker Launches Times Square Billboard
Marketing Daily, - Tuesday, July 7, 2009
Coldwell Banker Real Estate LLC is hosting an interactive billboard in N ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- What's The Frequency, U of K Football?
Creative Media Blog, Amy Corr - Monday, July 6, 2009
College students and alumni alike love college football. The levels of lo ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Taco Bell Debuts Cinema Ads
Around the Net In Media, Joan Voight - Monday, June 29, 2009
Taco Bell is turning to cinema as it kicks up its "W ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Arbitron Launches ARB-TV To Measure Out-of-Home
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
Arbitron said Tuesday that it would use its Portable People Meter technolo ...
- ABC Firm Reps Times Square Ad Signage
MediaDailyNews, David Goetzl - Tuesday, June 23, 2009
A division of the rep firm for ABC's owned-and-operated stations has ...
- Celebrating The Best Out-Of-Home Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
"We think this stuff is art as well as commerce," writes ...
- Cinema Advertising Boasts Big Emotional Impact
MediaDailyNews, Erik Sass - Thursday, June 18, 2009
Cinema advertising has enjoyed a string of good news recently. The late ...
- That Billboard Is Watching, And It Knows Your Gender
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
...
- Captivate Gets Thomson-Reuters Content, Ads; Outcast, PumpTop TV Join Forces
MediaDailyNews, Erik Sass - Wednesday, June 17, 2009
This week saw more activity in the digital out-of-home marketplace, with ...
- Outdoor Effort Urges Drivers To Ring Off
Marketing Daily, - Tuesday, June 16, 2009
The National Safety Council has launched an outdoor advertising effort in ...
- Gas Station TV, Toyota Drive New 'Prius' Show
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Gas Station TV and Toyota are launching a new "community-generated" TV progra ...
- Show Time: Cinema Ad Revenue Rose 5.8% In 2008
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Cinema advertising revenue rose 5.8% in 2008 compared to 2007, from $5 ...
- Nescafe Attacks Starbucks' Via's Prices In Outdoor Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Nescafe has launched a cheeky and aggressive outdoor campaign in two te ...
- Clear Channel Brings Ads to Baggage Carousels
Around the Net In Media, Joan Voight - Thursday, June 4, 2009
Clear Channel Airports and DoubleTake Marketing will soon be wrapping ads arou ...
- Correction: OAAA Not Part of TAB 'Eyes On' Project
MediaDailyNews, - Tuesday, June 2, 2009
An article published in MediaDailyNews on Tuesday, June 2, titled "TAB Bo ...