- TAB Bows New 'Eyes On' Ratings
MediaDailyNews, Erik Sass - Monday, June 1, 2009
After half a decade of consultation, work and revision, the Traffic Aud ...
- Love Story, Shoofly Pie Sell The Keystone State
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
The traditional, social media, out-of-home, and grassroots elements are intended to gi ...
- Clarification: TheBite Has Multiple Sources of Content
MediaDailyNews, - Thursday, May 21, 2009
An article that appeared in the May 13 edition of MediaDailyNews titl ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- Digital Media in Sports Venues on the Rise
Around the Net In Media, Joan Voight - Tuesday, May 19, 2009
Out-of-home networks in sports venues such as stadiums, hockey rinks, health clu ...
- SportScape Extends OOH Ad Reach In Sports Shows
MediaDailyNews, David Goetzl - Monday, May 18, 2009
A Chicago-based company that overlays ads on the sports broadcasts seen ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- NTN Buzztime Buys i-am TV Assets
MediaDailyNews, - Tuesday, May 12, 2009
Interactive entertainment company NTN Buzztime will buy the assets of i-am ...
- Hardees Take Bite Out Of OOH Net
MediaDailyNews, Erik Sass - Tuesday, May 12, 2009
Hardees has signed a deal to bring Indoor Direct's TheBite -- ...
- Clear Channel Outdoor Revs Tumble 25%
MediaDailyNews, Erik Sass - Monday, May 11, 2009
After years of buoyant growth despite the declines in other traditional medi ...
- Mars Consolidates Pet, Snack, Wrigley Brands At MediaVest
MediaDailyNews, - Wednesday, May 6, 2009
Mars Inc. Tuesday consolidated media planning and buying for the general a ...
- Can't See the Forest For TV: DOH Metrics Must Fulfill Separate Goals
MediaDailyNews, Erik Sass - Wednesday, April 22, 2009
Digital out-of-home video is on the horns of a dilemma, or may ...
- Inwindow Takes 'Best In Show' For 'Coraline' At Digital Awards Showd
MediaDailyNews, The Editor - Thursday, April 23, 2009
Inwindow Outdoor took "Best in Show" during MediaPost's first Digital Out-of-Home Med ...
- With Fries: McDonald's Rolls Out In-Store Network
MediaDailyNews, David Goetzl - Tuesday, April 21, 2009
Following other retailers, McDonald's is rolling out an in-restaurant network for ...
- Gas Pump Ads Are Going Interactive
Around the Net In Media, Joan Voight - Wednesday, April 15, 2009
Pump Media, a digital out-of-home media network at the gas pump, ...
- Adcentricity Adds Mobile 'Clickthroughs,' CPA Applications To Out-of-Home Campaigns
MediaDailyNews, Joe Mandese - Monday, April 13, 2009
In a move that will accelerate the integration of one form ...
- We're Looking For A Few Good Digital Out-of-Home Ideas
MediaDailyNews, The Editor - Wednesday, April 8, 2009
MediaPost is adding a showcase to its April 22nd
Digit ... - WPP's Kinetic Restructures, Shifts Base To U.S. From U.K.
MediaDailyNews, Joe Mandese - Tuesday, April 7, 2009
Kinetic, the WPP out-of-home media services specialty unit, this morning announced ...
- In Transit: PATH Trains Screen NBC Mini-Network
MediaDailyNews, David Goetzl - Monday, April 6, 2009
NBC Universal began streaming short-form content to 3,000 screens in New York-ar ...
- Digital Out-of-Home Awards Finalists Announced
MediaDailyNews, Staff Writers - Tuesday, April 7, 2009
The editors of MediaPost have selected
finalists for the 2009 Digit ...
- Ripple Effect: Place-Based Network Raises $4 Million For Expansion
MediaDailyNews, - Thursday, March 26, 2009
Place-based TV operator Ripple TV today announced a $4 million round ...
- Judge Says LA Can't Stop Billboards
Around the Net In Media, Joan Voight - Wednesday, March 18, 2009
Score one for big billboards. A federal judge found the city ...
- After Billboard Flap, Risque Shop 'Adopts' Highway
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 17, 2009
...
- Gas Station TV Pumps Echo Ads
MediaDailyNews, Erik Sass - Monday, March 16, 2009
Gas Station TV, a digital out-of-home video network reaching consumers at t ...
- Advertisers, Agencies Split On Overall Ad Optimism, Agree On Online
Online Media Daily, Joe Mandese - Tuesday, March 17, 2009
Advertising executives are growing increasingly pessimistic in their outlook for spending acro ...
- OOH Revenue Sinks 15% For Q4
Around the Net In Media, Joan Voight - Friday, March 13, 2009
Ad spending in out-of-home advertising during the fourth quarter plummeted 15%--sending tot ...
- Outdoor Champion Jarvis Out At Clear Channel, Latest Casualty Of Downturn
MediaDailyNews, Joe Mandese - Friday, March 13, 2009
The sagging advertising economy has taken the toll of another industry leade ...
- Outdoor Spending Plummets 15%
MediaDailyNews, Erik Sass - Thursday, March 12, 2009
After strong growth through most of this decade, the outdoor advertising indust ...
- Screenvision Adds 675 Screens, NCM Reports Strong Results
MediaDailyNews, Erik Sass - Tuesday, March 10, 2009
While other media are plodding or imploding, digital out-of-home video is steami ...