- Posterscope U.S. Expands, Opens 2 Outposts
MediaDailyNews, Fern Siegel - Tuesday, March 10, 2009
Although much of the ad world is shrinking, Posterscope USA, a b ...
- Opportunity Flashing: Digital Signage To Rise 33%
MediaDailyNews, David Goetzl - Monday, March 9, 2009
As some out-of-home companies look to digital signage as a growth opportunit ...
- Cities Selling More Ads on Civic Property
Around the Net In Media, Joan Voight - Monday, March 9, 2009
Cash-strapped municipalities are suddenly in marketing mode, chumming up with companies rea ...
- Arbitron To Measure Digital Video In Health Venues
MediaDailyNews, Erik Sass - Thursday, March 5, 2009
Arbitron signed up another client for its digital out-of-home video research servi ...
- Zoom Media Snags $30 Million In Funding
MediaDailyNews, Erik Sass - Thursday, March 5, 2009
Amid economic turmoil, there is some good news in the digital out-of-ho ...
- Media VC Market Still Zooming, Shifts To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
In a round of funding that would ordinarily be indicative of ...
- Out-of-Home Posting Off Target
Show Daily, David Goetzl - Thursday, March 5, 2009
A packed room at an afternoon discussion about communications planning broke o ...
- Clear Channel Posts Q4 Losses
Around the Net In Media, Joan Voight - Tuesday, March 3, 2009
In the fourth quarter, Clear Channel Media Holdings' revenue was down 1 ...
- The Futurist:Sales Day Afternoon
Media Magazine, Brian Van Eerden - Monday, February 2, 2009
The LA skyline shares its usual musty-brown morning greeting with mark ...
- CBS, Agencies Adopt SeeSaw As Digital Out-Of-Home Standard
MediaDailyNews, Joe Mandese - Wednesday, February 25, 2009
In a bid to become the industry standard platform for planning, buyi ...
- Clear Channel Gets Credit Downgrade
MediaDailyNews, Erik Sass - Tuesday, February 24, 2009
In another sign of mounting financial worries in the radio business, Standa ...
- CAC Close-Up: Blacker Named Exec Director, Cinema Ads Prove Effective
MediaDailyNews, Fern Siegel - Tuesday, February 24, 2009
The Cinema Ad Council has a new executive director: Andrew L. Blacke ...
- OOH Producer Show & Tell Expands
Around the Net In Media, Joan Voight - Tuesday, February 24, 2009
With the growth of place-based video networks, Show & Tell, an out-of-ho ...
- New Out-of-Home Ad Space: Recycling Machines
MediaDailyNews, Erik Sass - Friday, February 20, 2009
Advertisers are getting access to a new interactive out-of-home ad platform that ...
- Billboard Backlash Brews in LA, Elsewhere
Around the Net In Media, Joan Voight - Thursday, February 19, 2009
Supergraphics and digital signs are among the new generation of public a ...
- Outdoor Ad Group Stays Home, Cancels Annual Meeting Citing Economy
MediaDailyNews, Erik Sass - Wednesday, February 18, 2009
The Outdoor Advertising Association of America has canceled its annual national conventi ...
- Outdoor Ad Group Cancels Convention
Around the Net In Media, Joan Voight - Wednesday, February 18, 2009
Although out-of-home advertising is expected to weather the recession better than oth ...
- Chicago Explores Train Advertising
Around the Net In Media, Joan Voight - Thursday, February 12, 2009
Advertising is the Chicago Transit Authority's largest revenue generator aside from fare ...
- Digital Out-of-Home Media Awards Announced
MediaDailyNews, - Thursday, February 12, 2009
MediaPost, the publisher of MediaDailyNews this morning announced plans for its fir ...
- Digital Out-of-Home Awards Announced
Online Media Daily, - Thursday, February 12, 2009
MediaPost, the publisher of Online Media Daily this morning announced plans f ...
- Lamar Tries Sun-Powered Digital Signs
Around the Net In Media, Joan Voight - Wednesday, February 11, 2009
Lamar Advertising is testing a new digital billboard technology that uses sol ...
- Ads, News Offered on Denny's New Digital Net
Around the Net In Media, Joan Voight - Tuesday, February 10, 2009
To support its marketing initiatives, Denny's is rolling out a digital out-of-ho ...
- OAAA Fights California Over Digital Signs
Around the Net In Media, Joan Voight - Monday, February 9, 2009
Citing public safety and urban blight, Los Angeles and the state ...
- Big Screen: Study Touts Cinema Ad Effectiveness
MediaDailyNews, Erik Sass - Tuesday, February 3, 2009
Two new studies give a boost to out-of-home advertising, touting its abili ...
- Out Of Home Ads Part of New 'Branded Cities'
Around the Net In Media, Joan Voight - Tuesday, February 3, 2009
Branded cities, such as Southern California's new El Portál, are urban real-esta ...
- Outdoor Uses Online Media To Get Madison Avenue's Eyes On New Ratings Data
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
To help advertisers, agencies and media sales organizations prepare for the fir ...
- For Sale: Premier Retail Networks, Screenvision
MediaDailyNews, Erik Sass - Monday, February 2, 2009
The digital out-of-home sphere showed more symptoms of the broader economic cris ...
- Cinema Attracting More Auto Ads
Around the Net In Media, Joan Voight - Monday, February 2, 2009
Print and TV advertisers may be feeling the pain of lost au ...
- SeeSaw Adds 8 Place-Based Video Networks
MediaDailyNews, Erik Sass - Tuesday, January 27, 2009
SeeSaw Networks announced that eight new members have joined its portfolio ...
- New MPG Unit Sets Huge Out-of-Home Buy
Around the Net In Media, Joan Voight - Monday, January 26, 2009
Digital out-of-home media may move into mainstream marketing yet, thanks to ...