Commentary

Out-of-Home Posting Off Target

A packed room at an afternoon discussion about communications planning broke out laughing when a panelist said he was struggling to figure out why he was the target of a sign inside the men's restroom. It reads: "Warning: Drinking alcoholic beverages during prenancy may cuase severe mental and physical birth defects."

The same sign is also posted in the women's restroom -- perhaps a more appropriate spot but still quizzical considering there's no adjacent bar.

Then again, it is New Orleans, where walking around with a mixed drink is legal and common -- as long as it's in a plastic cup.

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