- CBS Goes From Outernet To Internet, Uses Web To Tap Long Tail Outdoor Advertisers
MediaDailyNews, David Goetzl - Thursday, January 22, 2009
CBS Outdoor is launching a Web site--WannaBillboard.com--offering a library of ready-to-use creati ...
- Kahn Heads WSJ Office Net Sales
MediaDailyNews, - Thursday, January 22, 2009
David Kahn, formerly the publisher of The New Yorker, has been appoint ...
- Clear Channel Revamps, Cuts
MediaDailyNews, Erik Sass - Friday, January 16, 2009
In the coming week, Clear Channel Communications will begin a sweeping restructuri ...
- Global WOM Networks Align
MediaDailyNews, - Thursday, January 15, 2009
International word-of-mouth (WOM) media networks Buzzador AB, BzzAgent and TRND AG ha ...
- Creative Challenge For Digital Signage
Feedback Loop, - Friday, January 9, 2009
Digital signage content -- outdoor or indoor -- will continue to attra ...
- Not So Fast: Court Upholds L.A. Billboard Ban
Digital Outsider, Erik Sass - Wednesday, January 7, 2009
Tuesday the U.S. 9th Circuit Court of Appeals delivered a setback ...
- Out-of-Home Will Eke Out Growth In 2009
Around the Net In Media, Joan Voight - Tuesday, January 6, 2009
Certain segments of out-of-home media are poised for healthy growth this yea ...
- The Carbonation Of Times Square
Digital Outsider, Joe Mandese - Wednesday, December 31, 2008
For a business that is fundamentally about serving its end users, ...
- Local Sports, Events Help Marketers In Hard Times
Around the Net In Media, Joan Voight - Tuesday, December 30, 2008
The recession might prove to be a boon for out-of-home media a ...
- New Wind-Powered Billboards, Courtesy Of Coke
Around the Net In Media, Joan Voight - Tuesday, December 30, 2008
Coca-Cola's new digital billboard in Times Square is going green with i ...
- Taking the Plunge
Media Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
Certainly the glass was beginning to melt away," wrote Lewis Carroll, "Ju ...
- WOM: Real People Win Deals, Corporate Blogs Spin Wheels
MediaDailyNews, Erik Sass - Monday, December 29, 2008
Word-of-mouth marketing remains one of the most effective marketing channels--provided that it ...
- Jet Blue Brings Food, Video, All Good Things To Airport Travelers
Digital Outsider, Erik Sass - Wednesday, December 24, 2008
You know the drill: you get to your gate with time ...
- Location, Location, Location
Digital Outsider, Joe Mandese - Sunday, December 21, 2008
I can't believe we're winding down our first calendar year of t ...
- The Consumer: Behaving Like Pigs
Media Magazine, - Tuesday, December 2, 2008
About five or six years ago, we did a billboard for t ...
- Experiential Marketing Focuses on Malls, Paramount Gets Dogged
MediaDailyNews, Erik Sass - Friday, December 12, 2008
Advertisers are looking to malls more and more as venues for experienti ...
- TAB Readies New Outdoor Metrics
Around the Net In Media, Joan Voight - Friday, December 12, 2008
The Traffic Audit Bureau, the leading out-of-home media-measurement organization, will finally relea ...
- SeeSaw Adds Out-of-Home Networks
Around the Net In Media, Joan Voight - Friday, December 12, 2008
SeeSaw Networks, an aggregator of inventory across more than 40 digital out-of-ho ...
- NBA, TNT Showcase 3D-HD Sports In Movie Theaters
MediaDailyNews, Erik Sass - Thursday, December 11, 2008
It's like the trash talk is happening right next to you. T ...
- The Next Step: Everybody Owns a Digital Billboard
Digital Outsider, Erik Sass - Thursday, December 11, 2008
Are you ready to have your own digital billboard? Ready or no ...
- SeeSaw Adds New York Transit Networks
MediaDailyNews, Erik Sass - Tuesday, December 9, 2008
Just as digital out-of-home video networks are still growing, so are t ...
- Pointer In-Store Network Targets Each Shopper
Around the Net In Media, Joan Voight - Tuesday, December 9, 2008
...
- Gas Station TV Gets Its 1,000 Pump
MediaDailyNews, - Monday, December 8, 2008
It's a bad media climate, but one area is seeing expansion: out-of-hom ...
- CBS Taps Some Fourth Screens To Help Its First Screen (Or Why Digital Out-of-Home May Help Save Digital In-The-Home)
Digital Outsider, Joe Mandese - Thursday, December 4, 2008
A lot has been written about the supposed synergies across the "thre ...
- Restaurants Take BITE Out Of TV
MediaDailyNews, Erik Sass - Wednesday, December 3, 2008
Downturn or no, the digital out-of-home video business is still expanding--a su ...
- Stove Top Warms Chicago Bus Shelters
MediaDailyNews, - Tuesday, December 2, 2008
It's a novel way to warm up winter. Stove Top Stuffing ...
- Cinema Advertising Streams Ahead
Digital Outsider, Erik Sass - Wednesday, November 26, 2008
No one told cinema advertisers about the economic downturn, it seems, ...
- OVAB Expands Into Europe
MediaDailyNews, Erik Sass - Tuesday, November 25, 2008
The Out-of-Home Video Advertising Bureau has expanded into Europe. The OVAB Europe ...
- Fox Lands Airline TV Deal
Around the Net In Media, Joan Voight - Tuesday, November 25, 2008
Fox has signed a deal to provide content for Airline TV. Beginni ...
- A Sign Of The Times (Square)
Digital Outsider, Joe Mandese - Thursday, November 20, 2008
It's been a long time since I've looked upon Times Square ...