• by Staff Writers , April 7, 2009

The editors of MediaPost have selected finalists for the 2009 Digital Out-of-Home Media Awards. The finalists in 16 categories (listed below) are now being judged by a panel of industry insiders who will select winners in each category, as well as a "Best In Show," which will be unveiled at an awards presentation the evening of April 22nd in New York, following the Digital Out-of-Home Media Forum & Expo.

The finalists in each category are:

"Best Branding Campaign"

*Agency: n2: a digital media solutions company
Client: The Michael J. Fox Foundation for Parkinson's Research
Campaign: Team Fox

*Agency: Moxie Interactive
Client: Verizon
Campaign: V CAST Entertainment

*Agency: ADCENTRICITY
Client: Samsung
Campaign: Samsung Instinct product launch.

"Best Campaign: Local

*Agency: Horizon Media
Client: Cadbury Adams/Stride Gum
Campaign: Non-Stop Mint

*Agency: Captivate Network
Client: McDonalds
Campaign: McDonald's introduces new McCafe and specialty drinks

*Agency: ADCENTRICITY
Client: Barack Obama
Campaign: Change" Barak Obama, Presidential Election Campaign 2009, Ohio Primary

"Best Campaign: National"

*Agency: Inwindow Outdoor
Client: Coraline/Laika Studios
Campaign: National Storescape campaign for "Coraline"

*Agency: Arnold
Client: Carnival Cruise Lines
Campaign: Aquarium

*Agency: Goodby, Silverstein & Partners
Client: Sprint/Sprint/Sprint
Campaign: In-Theatre Cell Phone Courtesy PSA

"Best Point-of-Sale Campaign"

*Agency: R/GA
Client: Verizon
Campaign: Verizon Retail Experience

*Agency: Moxie Interactive
Client: Verizon Wireless
Campaign: Blackberry Storm

*Agency: Teehan+Lax
Client: TELUS Communications Company
Campaign: HTC Diamond Campaign

"Best integration of content and short-form advertising (most effective :15-or-less ad)"

*Agency: Mobile Posse, Inc.
Client: Verizon Wireless/Various Advertisers
Campaign: VZ Daily Scoop

*Agency: Premier Retail Networks
Client: Walmart
Campaign: Canon Camera

*Agency: OfficeMax
Client: OfficeMax/OfficeMax/OfficeMax
Campaign: "Life is beautiful. Work can be too."

"Best integration of multiple Digital Out-of-Home networks/platforms"

*Agency: n2: a digital media solutions company
Client: The Michael J. Fox Foundation for Parkinson's Research
Campaign: Team Fox

*Agency: Horizon Media
Client: A&E Television Network/Andromeda Strain
Campaign: "Andromeda Strain"

*Agency: Moxie Interactive
Client: Verizon Wireless
Campaign: V CAST Music with Rhapsody

"Best integration with a mobile device"

*Agency: MobileBehavior
Client: AT&T
Campaign: AT&T Text Jumbli

*Agency: Scanbuy, Inc.
Client: Citysearch, Discovery Communications, Scanbuy
Campaign: Mobile Barcodes & The Interactive City

*Agency: R/GA
Client: Nokia
Campaign: Club Nokia Timeline

"Best integration with experiential/activity

*Agency: ELEMIDIA
Client: ELEMIDIA
Campaign: Valentine´s Day

*Agency: R/GA
Client: Nokia
Campaign: Club Nokia Timeline

"Best integration with online media"

*Agency: MediaVest
Client: Coca-Cola/Diet Coke
Campaign: Diet Coke Style Series

*Agency: Sony
Client: Sony Pictures/Sony/Quantum of Solace
Campaign: "Quantum of Solace" Hypertrailer on NCM.com

*Agency: Hyperspace
Client: ING DIRECT
Campaign: We The Savers

"Best integration with original content

*Agency: NBC Digital Health
Client: Kimberly-Clark/Huggies
Campaign: Diapering 101, Sponsored by Huggies

*Agency: Premier Retail Networks
Client: Walmart
Campaign: American Summer Campaign

*Agency: LM&O Advertising
Client: Army National Guard/Army National Guard/Citizen Soldier
Campaign: Citizen Soldier: Warrior

"Best pairing of advertising and venue"

*Agency: Adspace Networks, Inc.
Client: Sony Pictures
Campaign: Paul Blart: "Mall Cop"

*Agency: Arnold
Client: Citizen's Bank
Campaign: Green$ense

*Agency: Horizon Media
Client: GEICO
Campaign: GEICO and Ecast

"Best use of interactive technology

*Agency: Inwindow Outdoor
Client: Coraline/Laika Studios
Campaign: National Storescape Campaign for "Coraline"

*Agency: Kinetic
Client: Remy Martin
Campaign: Remy Martin Things Are Getting Interesting

*Agency: Horizon Media
Client: A&E Network/"The Beast"
Campaign: A&E The Beast Chicago Bus Shelters

"Most Innovative Content/Advertising Integration"

*Agency: Zoom Media & Marketing
Client: Fuse
Campaign: Fuse "You Rock, Let's Roll" campaign with Zoom Media & Marketing's Social Digital OOH Network

*Agency: Captivate Network
Client: TrueCredit
Campaign: TrueCredit raises helps increase consumers credit awareness

*Agency: Hyperspace
Client: Acura
Campaign: TSX Live Traffic Update @ The Honda Center

"Most Innovative New Technology/Platform

*Agency: Premier Retail Networks
Client: Walmart
Campaign: PRN's IPTV Retail Media TV Platform - Walmart "Smart Network"

*Agency: ProLink Solutions
Client: ProLink Solutions
Campaign: ProLink Touch

*Agency: Media Storm, LLC
Client: Big Ten Network
Campaign: Eddie George & The Quad

"Most Innovative Research/Metrics/Planning System

*Agency: Nielsen On Location Media
Client: IdeaCast, Arena Meda, Gas Station TV, The Hotel Networks
Campaign: On Location Media Pocketpieces

*Agency: Peoplecount
Client: TAB Eyes On Ratings
Campaign: Peoplecount Pedestrian Model

*Agency: Horizon Media
Client: A&E Network/"Andromeda Strain"
Campaign: "Andromeda Strain" Street Level Billboard

"Most Innovative Use Of A Digital Out-of-Home Platform

*Agency: Gilmore Group
Client: Walgreens
Campaign: One Times Square Disgital Display System

*Agency: Organic, Inc.
Client: Bank of America
Campaign: NFL Affinity

*Agency: Premier Retail Networks
Client: Fisher's Pharmacy
Campaign: Fisher's Pharmacy Interactive Display TV