The campaign, which includes print, out-of-home and digital ads, humorously
positions Sierra Mist Natural as a "hero." A "full year's worth of media" kicked off yesterday with TV spots that show a variety of "nature experts" -- rocks, trees
and a rainbow -- hankering for the product. "The soda nature would drink if nature drank soda" is the tagline.
"We want to really signal that there is something new in town and this is not just your grandmother's carbonated soft drink," says PepsiCo's vp of natural and flavored sodas Kristina Mangelsdorf. That would be sasparilla?
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