- When Ads on a Bus Go Round and Round, Round and Round, Round and Round
Digital Outsider, Joe Mandese - Thursday, October 9, 2008
Passengers boarding the M23 bus along 23rd street in Manhattan are like ...
- Big Picture: Screenvision Expands Network To 14,500 Screens
MediaDailyNews, Erik Sass - Monday, October 6, 2008
Screenvision is expanding its network of movie theater affiliates with the additi ...
- Airlines Serve Ads to a Captive Audience
Around the Net In Media, Joan Voight - Monday, October 6, 2008
Transit -- think planes, trains and buses -- is increasingly becoming ...
- Outsized: Fuelcast Merges With Bhootan
MediaDailyNews, Erik Sass - Friday, October 3, 2008
There is more consolidation in the digital out-of-home category. Gas station advertis ...
- NYC Subway Cars Wrapped In Ads
Around the Net In Media, Joan Voight - Friday, October 3, 2008
Advertising via public transit is taking a leap forward in Manhattan, ...
- PumpTop TV Now In 11 Big Media Markets
MediaDailyNews, - Thursday, October 2, 2008
PumpTop TV is now in 11 of the largest U.S. media market ...
- Shaping Up: Zoom Media Partners With Bally
MediaDailyNews, Erik Sass - Thursday, October 2, 2008
Zoom Media & Marketing expanded its existing partnership with Bally's Fitness. T ...
- War Games
Media Magazine, Joan Voight - Thursday, October 2, 2008
The U.S. Army had a short list of big cities with t ...
- Out-of-Home Goes Online
Digital Outsider, Erik Sass - Wednesday, October 1, 2008
Everything needs an acronym, so maybe we should call this "OOHO" ...
- History Makes History With First Total Subway Wrap
MediaDailyNews, Erik Sass - Tuesday, September 30, 2008
History (the cable channel previously known as the History Channel) is maki ...
- Course Work: Fox Tees Off With ProLink
MediaDailyNews, David Goetzl - Monday, September 29, 2008
ProLink, which offers advertising on screens mounted in golf carts, held upfro ...
- NBC Pushes Digital Health, Out-of-Home Initiatives
MediaDailyNews, Erik Sass - Monday, September 29, 2008
NBC's Digital Health Network is expanding its distribution with six new partnership ...
- Amber Alert Billboards Might Add Advertising
Around the Net In Media, Joan Voight - Friday, September 26, 2008
Clear Channel Outdoor has proposed selling advertising space on California's nearly 7 ...
- Digital Outsider Taps Madison Avenue Insiders, Will Tackle Creative Next
Digital Outsider, Joe Mandese - Friday, September 26, 2008
One of the ad industry's top digital outsiders is getting inside so ...
- Stefano To AMN Team Partnership Director
MediaDailyNews, - Friday, September 26, 2008
James R. Stefano has joined Arena Media Networks, a national sports/entertainment compan ...
- Fly Right: Ads On Airline Trays Enjoy High Recall
MediaDailyNews, Fern Siegel - Friday, September 26, 2008
Triad Consulting has some advice for advertisers that want to fly righ ...
- SeeSaw Enhances Sports Coverage With 3 Nets, Blimp
MediaDailyNews, Erik Sass - Thursday, September 25, 2008
SeeSaw Networks has added three place-based networks and a blimp to i ...
- Media Firms Must Think Beyond Advertising
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
Advertising represents less than 30% of the average marketer's communications budget. T ...
- Digital In-Store Ads Get Personal
Around the Net In Media, Joan Voight - Tuesday, September 23, 2008
Stores and restaurants around the world are starting to use new technolo ...
- On Location: Nielsen Debuts Out-of-Home Service
MediaDailyNews, Erik Sass - Friday, September 19, 2008
Nielsen formally launched its new division for measuring out-of-home video with t ...
- ESPN: Big Hike In Out-of-Home Football Viewers
MediaDailyNews, David Goetzl - Thursday, September 18, 2008
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday th ...
- Aggregating The Aggregators
Digital Outsider, Erik Sass - Wednesday, September 17, 2008
As digital out-of-home video networks grow by leaps and bounds, a separa ...
- Zoom Buys ClubCom, Expands Out-Of-Home Reach
MediaDailyNews, Erik Sass - Tuesday, September 16, 2008
Zoom Media is branching out from out-of-home advertising in nightlife venues wi ...
- Captivate Boosts Online Play
MediaDailyNews, Erik Sass - Monday, September 15, 2008
Captivate Network is expanding its online and experiential marketing options, according ...
- Creative Media Awards Finalists: Outdoor/Place-Based
MediaDailyNews, The Editor - Friday, September 12, 2008
Leading up to
Media magazine's September 22nd
Creative Media Awards- Whole In One
Digital Outsider, Joe Mandese - Wednesday, September 10, 2008
Over the course of the next few weeks, a couple of doz ...
- Arbitron Bolsters Out-of-Home Video Biz
MediaDailyNews, Erik Sass - Tuesday, September 9, 2008
Arbitron has signed up another client for its growing out-of-home video measureme ...
- Place-Based Golf Network Tees Off
MediaDailyNews, Erik Sass - Monday, September 8, 2008
A new place-based video network devoted to all things golf-related is launchi ...
- TargetCast TCM - TOTO Washlet
Media Magazine Supplement, Staff Writers - Friday, September 5, 2008
A billboard in Times Square proved to be too cheeky for pri ...
- Wal-Mart Smart Net Pushes Point-of-Sale Ads
MediaDailyNews, Fern Siegel - Thursday, September 4, 2008
Trying to reach additional shoppers, Wal-Mart has launched the Wal-Mart Smart Networ ...