- Clarification: Bob Gorrie Not OVAB Member
MediaDailyNews, - Thursday, September 4, 2008
In the "Digital Outsider" column that ran on August 27 titled "OV ...
- Wal-Mart Unveils 'Smart Network'
Digital Outsider, Erik Sass - Wednesday, September 3, 2008
The nation's largest retailer revealed its new in-store video network today, t ...
- Nielsen Reveals First Out-Of Home TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2008
The first out-of-home TV ratings have been released by a previously announc ...
- OVAB Metric Just The Beginning
Digital Outsider, Erik Sass - Wednesday, August 27, 2008
The new metric for out-of-home video viewing is a crucial step ...
- In-Store Ads Personalized For Specific Shoppers
Around the Net In Media, Joan Voight - Friday, August 22, 2008
Marketers are starting to personalize in-store promotions, based on what products t ...
- Arbitron Rx: Placed-Based Health Videos
MediaDailyNews, Erik Sass - Friday, August 22, 2008
Approximately 90% of people who see advertising in health care venues c ...
- Digital Outsider: Ryan Laul, Hyperspace
Digital Outsider, Joe Mandese - Wednesday, August 20, 2008
When Aegis Group's Posterscope division, the largest out-of-home media services network ...
- WPP's Kinetic Freshens New Brand: It's Own
MediaDailyNews, Joe Mandese - Friday, August 15, 2008
Kinetic Worldwide, the out-of-home media services giant owned jointly by WPP Gro ...
- Media Agencies Will Acquire Place-based Networks, Says Access 360 CEO
Digital Outsider, Erik Sass - Thursday, August 14, 2008
The media blender's latest twist has big advertising and media agencies acquiri ...
- Arbitron Measures Place-Based Video
MediaDailyNews, Erik Sass - Wednesday, August 13, 2008
As out-of-home video grows by leaps and bounds and the industry collaborat ...
- AdSpace Bows New Feature For Mall Nets
MediaDailyNews, Erik Sass - Wednesday, August 13, 2008
AdSpace is bolstering the content offerings on its place-based video network ...
- CNN To Study Viewers' Out-of-Home Habits
Around the Net In Media, Joan Voight - Tuesday, August 12, 2008
CNN plans to analyze the out-of-home TV ad exposure of 10 bran ...
- 3 Networks Follow Consumers to Stores, Gas Stations
Around the Net In Media, Joan Voight - Monday, August 11, 2008
In recent months, the three oldest TV networks have set up ventur ...
- Out-Of-Home Not Running Out-Of-Gas, Report Finds Outdoor Exposure Stable
MediaDailyNews, Erik Sass - Monday, August 11, 2008
Rising gas prices have indeed changed consumers' travel habits, but those chang ...
- Fade To Black: National CineMedia 2Q Ads Drop
MediaDailyNews, Erik Sass - Friday, August 8, 2008
It turns out that out-of-home video isn't immune to the general econom ...
- Study: Bright Forecast For DOOH
Digital Outsider, Joe Mandese - Wednesday, August 6, 2008
So-called "alternative" out-of-home ad spending, including buys on place-based video networks a ...
- Night Light: Zoom Biz Explodes, Rolls Out 500 Digital Signs
MediaDailyNews, Erik Sass - Wednesday, August 6, 2008
Zoom Media & Marketing has installed over 500 digital signs in nightli ...
- Channel M Creates Online Content for WaMu
MediaDailyNews, Erik Sass - Friday, August 1, 2008
In another example of the blurring lines between place-based and online vide ...
- 'Minority Report' Is 5-10 Years Away
Digital Outsider, Erik Sass - Wednesday, July 30, 2008
The movie "Minority Report" is coming to pass. Okay, probably not t ...
- Wal-Mart Upgrades Its In-Store TV
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Wal-Mart is readying a new interactive version of its in-store digital ...
- NBC's Health Net Gets 4 Cross-Platform Partners
MediaDailyNews, Wayne Friedman - Thursday, July 24, 2008
NBC's NBC Digital Health Network has added four content and distribution partne ...
- Game Shows And Runny Noses: GSN, NBC Expand DO Offerings
Digital Outsider, Erik Sass - Wednesday, July 23, 2008
TV and digital out-of-home networks have been falling into each other's ar ...
- Captivate Expands Platform With Online News Site
MediaDailyNews, Erik Sass - Monday, July 21, 2008
Captivate Network, which delivers news and information to thousands of digital scree ...
- Air Travel Means Endless Ads For Captive Audience
MediaDailyNews, Erik Sass - Thursday, July 17, 2008
The last two years have seen a proliferation of advertising targeting a ...
- Digital Outsider: John McMenamin, Ripple
Digital Outsider, Joe Mandese - Wednesday, July 16, 2008
At a time when a new out-of-home video networks seems to laun ...
- The Big Picture: Nielsen To Measure In-Stadium Ads
MediaDailyNews, David Goetzl - Tuesday, July 15, 2008
Advertisers' unceasing quest for accountability has prompted a deal to measure consumpti ...
- Place-Based Video Extends To Circuit City, Restaurant Chain
MediaDailyNews, Erik Sass - Thursday, July 10, 2008
Two leading out-of-home video networks are expanding and upgrading their distribution throu ...
- Office Video Network Adds Live Events
Around the Net In Media, Joan Voight - Wednesday, July 9, 2008
The Wall Street Journal Office Network, a collection of video screens ...
- Channel M's Dennis Quinn: 'We're Better than TV'
Digital Outsider, Erik Sass - Wednesday, July 9, 2008
Out-of-home video is taking money away from TV and it's poised ...
- The Great Digital Outdoors
Online Spin, Cory Treffiletti - Wednesday, July 9, 2008
If ever there's been a media vehicle which was being overlooked, it ...