- The Great Digital Outdoors
Online Spin, Cory Treffiletti - Wednesday, July 9, 2008
If ever there's been a media vehicle which was being overlooked, it ...
- Digital Outsider: Magazines Want In
Digital Outsider, Erik Sass - Thursday, July 3, 2008
No combination of content and platform can be too surprising nowadays, wi ...
- Out-Of-Home In: Veronis Buys Brand Connections
MediaDailyNews, Erik Sass - Tuesday, July 1, 2008
Brand Connections, an out-of-home advertising company, has been sold by the Cypre ...
- OVAB Builds Momentum, Adds 6 New Members
MediaDailyNews, Erik Sass - Tuesday, July 1, 2008
The Out-of-home Video Advertising Bureau continues to gain strength with today's announceme ...
- Less Is More: Gas Station TV Favors Shorter Spots
MediaDailyNews, Erik Sass - Monday, June 30, 2008
Less is more. A Nielsen study commissioned by Gas Station TV fou ...
- Outside Thinking: Dominick Porco, AdSpace Networks
Digital Outsider, Joe Mandese - Wednesday, June 25, 2008
Marshall McLuhan once said the medium is the message, but at certa ...
- Outside Thinking: Suzanne Alecia, Out-of-Home Video Advertising Bureau
Digital Outsider, Joe Mandese - Friday, June 20, 2008
Suzanne Alecia of OVA weighs in on industry guidelines, and how t ...
- Trail Markers
Media Magazine, Liz Tascio - Tuesday, May 20, 2008
Surface, the touchscreen technology from Microsoft six years in the making, final ...
- Nielsen To Debut Out-Of-Home Viewing Data
MediaDailyNews, David Goetzl - Thursday, June 19, 2008
Nielsen's long-awaited service to track out-of-home viewing will begin yielding data lat ...
- Unglued From the Tube
Media Magazine, Liz Tascio - Tuesday, May 20, 2008
He's broken free. Smart phones. Wireless connections. Thumb drives that hold ...
- Billboard Surveillance Is Not the Issue, The Feds Are
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Since its publication in The New York Times two weeks ago, ...
- Cinema Ads See Blockbuster Growth
MediaDailyNews, Erik Sass - Monday, June 16, 2008
Cinema advertising grew like gangbusters in 2007, according to a report releas ...
- The Location Is The Message
Digital Outsider, Joe Mandese - Friday, June 13, 2008
Average consumers spend only about one-fifth of their day out-of-office or out-of-hom ...
- Outdoor Growth Slows, Up 3% In 1Q
MediaDailyNews, Erik Sass - Friday, June 13, 2008
Feeling the effects of a slowing economy, out-of-home advertising revenues grew ...
- Pumped Up: NBC Adds Fuel To Fuelcast
MediaDailyNews, Erik Sass - Thursday, June 12, 2008
NBC Everywhere, the out-of-home video network operated by NBC Universal, is expandi ...
- Local Rules: Ripple Joins OVAB
MediaDailyNews, Erik Sass - Thursday, June 12, 2008
Ripple, a place-based video network which operates displays in local and special ...
- Advertising Might Be Part of Your Next Car
Around the Net In Media, Joan Voight - Friday, June 6, 2008
The next media frontier may be connected to your steering wheel. Gener ...
- Outside Thinking: Mike DiFranza, Captivate Network
Digital Outsider, Joe Mandese - Friday, June 6, 2008
If you happen to bump into Mike DiFranza in an elevator, ...
- Attention Shoppers: CBS Outernet Teams With GameStop
MediaDailyNews, Erik Sass - Friday, June 6, 2008
CBS Outernet will build a place-based video network serving 4,000 GameStop reta ...
- Mobile Feedback: Screenvision Launches Cinema Polling
MediaDailyNews, Erik Sass - Thursday, June 5, 2008
Screenvision is integrating interactive polling via mobile text messages into its pre-sh ...
- On the Fly
Media Magazine, Lynn Russo Whylly - Tuesday, April 15, 2008
Fly into any of the three New York City area airports ...
- Grow Your Digital Signage Business, Not Overhead
MediaDailyNews, Brian Dusho, David Womeldorf - Tuesday, June 3, 2008
Digital billboards and digital signage networks in retail are driving the rap ...
- Clear Channel Turns Amber, Deploys Digital Network To Recover Missing Children
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2008
Clear Channel Outdoor today will unveil plans of for an ambitious nation ...
- Billboards That Gather Details On Passersby
Around the Net In Brand Marketing, Thom Forbes - Monday, June 2, 2008
Some entrepreneurs are equipping billboards with tiny cameras that gather details abo ...
- Billboards That Watch You
Around the Net In Media, Joan Voight - Monday, June 2, 2008
The best estimates about billboard viewership typically come from foot traffic coun ...
- Van Wagner's Next Big Digital Play: Analog Billboards
Digital Outsider, Erik Sass - Friday, May 30, 2008
It's not news that digital billboards are the big trend in outdo ...
- Customizing Street-Level Billboards
Around the Net In Media, Joan Voight - Wednesday, May 28, 2008
Turning empty buildings into customized street-level billboards has caught on in N ...
- Hallmark Checks Into Hotel Networks
MediaDailyNews, - Wednesday, May 28, 2008
Beginning June 1, Hallmark Channel will be featured on Hotel Networks chann ...
- Correction: Obama Wins 'Rock The Vote' TouchTunes Survey
Online Media Daily, - Wednesday, May 28, 2008
A headline for an article in the May 27, 2008 Online Med ...
- Thinking Outside The Box
Digital Outsider, Joe Mandese - Friday, May 23, 2008
Here's a trick question: What's the biggest and one of the fastest-growi ...