In the "Digital Outsider" column that ran on August 27 titled "OVAB Metric Just the Beginning," the article failed to state that the first person quoted, Adcentricity CEO Rob Gorrie, is not a member
of the Out-of-Home Video Advertising Bureau. The description of the out-of-home video metric in the column was based on previous public statements from OVAB members that were general in nature. The
final metric has not been officially released yet.