- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Aegis Acquires Russia's Master Ad, Will Join Posterscope
MediaDailyNews, - Thursday, August 25, 2011
Aegis Group this morning said it agreed to acquire 100% of Moscow-bas ...
- New Mexico Launches Tourism Effort
Marketing Daily, - Wednesday, August 17, 2011
The New Mexico Tourism Department has launched a multi-faceted campaign that ru ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines
Creative Media Blog, Amy Corr - Monday, August 15, 2011
On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVA ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Iconic Coburg Cow Stays In South Carolina
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
The Coburg Cow, a rotating bovine on a suburban highway in Charlesto ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- California Pizza Kitchen Touts New Menu Items
Marketing Daily, Tanya Gazdik - Saturday, July 23, 2011
"Outdoor provides mass reach, but the campaign is really designed to targ ...
- 'Two And A Half Men' Stays Raunchy With New Teaser Billboard
Around the Net In Media, Phyllis Fine - Wednesday, July 20, 2011
Hasn't been much outdoor advertising news lately for "Around the Net," ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Coca-Cola Creates What May Be World's Greenest Billboard
Creative Media Blog, Amy Corr - Tuesday, July 19, 2011
Commuters in Manila can breathe easier and enjoy fresher air thanks ...
- 'End Is Near' Billboards No Reference To Rapture, Merely Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
No, it's not another apocalypse predictor with a calculator and a sure-fi ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Levi's Extends 'Go Forth' Globally
Marketing Daily, - Wednesday, July 6, 2011
Levi's new global marketing campaign builds upon the brand's 2009 and 20 ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- Outdoor TV Bows 10 New Shows
MediaDailyNews, Erik Sass - Monday, June 27, 2011
Outdoor TV is unveiling ten new shows for its third-quarter programming line-u ...
- Constellation Wines Gets 'Naked' With New Line
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2011
The launch of Simply Naked follows a growing consumer trend that nam ...
- Freshpet Launches Major TV Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 1, 2011
The target audience for the brand is extremely well-defined: empty nesters a ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Telmar Releases Outdoor 'Suite'
MediaDailyNews, - Thursday, May 26, 2011
Media planning and buying software and systems developer Telmar Wednesday announced t ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Wisconsin, Denver Launch Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, May 21, 2011
The strategic vision for the Wisconsin campaign was based on research conduct ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...