- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Hankook Tire America Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
The company's biggest U.S. campaign includes TV and a billboard in N ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- Chico To SVP, National Sales, Clear Channel Outdoor
MediaDailyNews, Fern Siegel - Wednesday, April 27, 2011
Clear Channel Outdoor Holdings tapped Michael Chico as senior vice president, nation ...
- Outside Hub Rebrands as Outdoor Hub
Online Media Daily, - Friday, April 1, 2011
To better identify itself with its target audience of outdoor enthusiasts, 4-year-o ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- 'Bassmaster' Series Swims To Outdoor Channel
MediaDailyNews, David Goetzl - Thursday, March 10, 2011
The Outdoor Channel has acquired rights to rerun B.A.S.S. fishing shows abo ...
- Southern Comfort Mardi Gras Promo Taps Foursquare
Marketing Daily, - Monday, March 7, 2011
Brown-Forman's Southern Comfort brand is celebrating its roots during Mardi Gras wi ...
- Southern Comfort Embraces The Digital Mix
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Southern Comfort's new campaign, timed with Mardi Gras in New Orleans ...
- Gillette Shaving Derek Jeter's Face Again And Again
Marketing Daily, - Wednesday, February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- Taco Tweets Fuel Texas C-Store's Advertising
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
"Stripes really wanted to push the envelope," Ian Dallimore, digital strategist ...
- Herradura Looks To Leverage Its Premium Tequila
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
Ruben Aceves Vidrio says that while the brand has been around ...
- Lucid Absinthe Touted On L.A.-area Billboards
Marketing Daily, - Wednesday, February 2, 2011
Lucid absinthe is running 91 local billboards in Los Angeles and t ...
- Celebrity Cruises Vows To 'X The Rules'
Marketing Daily, Tanya Gazdik - Wednesday, January 26, 2011
While all cruise lines claim to offer beautiful accommodations, great dining experience ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, Accountable
MediaDailyNews, Joe Mandese - Thursday, January 20, 2011
At a time when the eyes of many advertisers and agencies a ...
- Outdoor, Bonnier Renew Partnership
MediaDailyNews, David Goetzl - Wednesday, January 19, 2011
The Outdoor Channel has renewed a deal with Bonnier Corp. to a ...
- Newnham Steps Down As Kinetic Worldwide Chair
MediaDailyNews, - Wednesday, January 19, 2011
Eric Newnham is stepping down as chairman of Kinetic Worldwide, the glob ...
- New Campaign Touts Inner Strength Of Lexus
Marketing Daily, Karl Greenberg - Friday, January 14, 2011
In the launch spot titled, "Chain," a crane slowly suspends a Lex ...
- Philadelphia Tourism Hosts Contest
Marketing Daily, - Thursday, January 13, 2011
Philadelphia's "With Love, Philadelphia XOXO" campaign has prompted consumers to send ...
- New Lacoste Ads Push Gator Glamour
Marketing Daily, Sarah Mahoney - Wednesday, January 5, 2011
Lacoste, the sportswear company best known for its preppy little alligator, ...
- Awww! Target Rings In the New With Billboard Babies
Marketing Daily, - Thursday, December 30, 2010
Birth announcements submitted to its Facebook page will be shown to t ...
- Outdoor Channel Unveils 2011 Lineup
MediaDailyNews, Erik Sass - Wednesday, December 29, 2010
The Outdoor Channel -- targeting enthusiasts with programs about hunting, fishing, shootin ...
- Clear Channel Exploring Debt, Credit Options
MediaDailyNews, - Friday, December 24, 2010
CC Media Holdings, the parent of outdoor and radio giant Clear Chann ...
- Carnival Cruise Sponsors Times Square Confetti Drop
Marketing Daily, Tanya Gazdik - Thursday, December 16, 2010
The Miami-based company is the official confetti sponsor of the 2011 celebratio ...
- Outdoor Revenues Up 7%, Improves Metrics
MediaDailyNews, Erik Sass - Tuesday, November 30, 2010
The recovery in the outdoor advertising industry appears to be gaining spe ...
- Wendy's To Launch $25 Million Effort Touting Its Fries
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
On Monday, Wendy's will launch a $25 million campaign touting its n ...