- JC Penney Unleashes Holiday TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, November 10, 2010
TV ads, called "Who's on your list?," are scheduled to air beginni ...
- New Coast Guard Ads Leverage Academia
Marketing Daily, Aaron Baar - Friday, October 29, 2010
"Most people have no idea who they are," Jose Villa, president ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- Dillon Helped Shape U.S. Cellular's New Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
U.S. Cellular is launching a loyalty program that rewards subscribers with poin ...
- Skyy's New Campaign: 'Porn-A-Hol' or 'Flirtatious'?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 28, 2010
"Sex in advertising is one thing," writes Bruce Horovitz. "But sex wi ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- KFC Branded Fire Hydrants Could Be a Wing-Wing Situation for Buffalo
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 16, 2010
...
- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- Clear Channel Reorganizes National Outdoor Ad Sales, Breaks Branding Effort
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2010
Clear Channel Outdoor Holdings this morning announced a new business unit ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D a ...
- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Delta's New Campaign: 'Keeps Climbing'
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Wieden + Kennedy New York's first advertising campaign for Delta Air Lin ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Go! Digital
Research Brief, Jack Loechner - Monday, August 30, 2010
According to a new study, conducted by Philadelphia's Tantala Associates, digital billboar ...
- 'Mad Men' Actress Stars In London Fog Campaign
Marketing Daily, - Wednesday, August 25, 2010
Hendricks, who plays Joan Holloway and was recently named "Best-Looking Woman ...
- Adam & Eve Advertises In Times Square
Marketing Daily, - Thursday, August 19, 2010
The animated Adam & Eve ads appear on the strategically located, 26-fo ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- Gap Gambles On 1969 Collection
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2010
Based on the response from jeans-lovers, the San Francisco-based company has expand ...
- 'Material Girl' Officially Unveils New Ads
Marketing Daily, - Wednesday, July 28, 2010
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon a ...
- Prestone: We're Not Just For Winter Anymore
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
"We looked at the market landscape and saw that, though we a ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
MediaDailyNews, Joe Mandese - Monday, July 12, 2010
As the category's name might imply, health club networks are getting fitte ...
- Shell's Aggressive Ad Campaign Touts 'New Energy Future'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Shell Oil seems to be the only oil company willing to aggressive ...
- Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochain ...
- Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play o ...
- Sears' Grabby New Billboards Tout Handiness
Marketing Daily, Sarah Mahoney - Monday, June 14, 2010
The company is also asking fans to interpret that slogan with the ...