- Online Buzz About Motrin Ad Already On the Wane
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2008
"That fact that people care enough to tweet or blog about Motr ...
- P&G Bows New Ads For Gillette Fusion
Marketing Daily, - Wednesday, November 19, 2008
Procter & Gamble's Gillette shaving brand is launching a new ad campai ...
- Google, P&G Staffers Walk In Each Other's Work Space
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 19, 2008
About two-dozen "Proctoids" from Procter & Gamble and approximately the same numb ...
- Contrarian Reckitt Outperforms It Rivals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 19, 2008
Reckitt Benckiser has been the most successful major package-goods company of t ...
- P&G's McConnell: Brands Should Not Be Part Of Social Gab
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 18, 2008
While social networks like Facebook offer amazing targeting possibilities, Procter & Gamble ...
- P&G Expands Online Pampers Village
Marketing Daily, - Thursday, November 13, 2008
Procter & Gamble's Pampers brand has created an expanded social media sit ...
- Alpo's Boston Restaurant Goes To The Dogs
Marketing Daily, - Thursday, November 13, 2008
At the opening of the "Dog's Night Out" festivities, Red Sox gre ...
- Amazon Addresses 'Wrap Rage'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 4, 2008
It's one of those conditions, I suppose, like
Restless L ... - Meow Mix Game Show Invites Feline Competition
Marketing Daily, - Monday, November 3, 2008
"The Meow Mix Think Like a Cat Game Show" promises "to te ...
- Seventh Generation Revamps Look, Readies Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, November 3, 2008
...
- Jim Stengel Promoting Purpose-Based Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
As
Marketing Daily blogged back on Oct. 17, Jim Stengel, t ...
- Touting Technology, P&G's Always Dangles Tech Toys
Marketing Daily, Nina Lentini - Thursday, October 30, 2008
The "Greatest Innovation Contest" invites girls to send in photos with captio ...
- Gillette Promotes Champions With EA Sports
Marketing Daily, - Wednesday, October 29, 2008
The "Gillette-EA Sports Champions of Gaming tournament" lets gamers compete against ea ...
- SnoreStop To Air Political Spoof Ad Friday
Marketing Daily, - Wednesday, October 29, 2008
To tie in with the waning days of the presidential election, t ...
- Still, All News Is Not Bleak
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
Kraft's third-quarter profits, which were
announced this morning, slightly be ...
- Charmin Takes Port-A-Potties On Tour
Marketing Daily, - Tuesday, October 28, 2008
Charmin is doing a road show centering on port-a-potties. Yes, the "Plu ...
- Trojan Extends 'Evolve' Campaign
Marketing Daily, - Thursday, October 23, 2008
Condom brand Trojan has launched a project to urge people to practi ...
- 'Bizarre Foods' Host, Pepto-Bismol Team Up
Marketing Daily, - Wednesday, October 22, 2008
Andrew Zimmern, host of Travel Channel's "Bizarre Foods with Andrew Zimmern," ...
- Unilever Taps Alaskan Town For Vaseline
Marketing Daily, Aaron Baar - Wednesday, October 22, 2008
As part of its promotion, Unilever enlisted Kodiak resident Petal Ruch ...
- Store Brands Gain As P&G, Others Raise Prices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 22, 2008
And in all probability, the sun will set this evening as w ...
- P&G Selling Products At Direct-To-Consumer Site
Around the Net In Brand Marketing, Thom Forbes - Monday, October 20, 2008
In a tiny story with potentially massive implications, Jonathan Birchall reports th ...
- Jameses Are Bonding With Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, October 20, 2008
Theresa Howard tells us the newest James Bond on the silver a ...
- Soon-To-Be Ex-P&G CMO Offers Five Lessons
Marketing Daily, Karl Greenberg - Friday, October 17, 2008
"If you have been inspired by these lessons, make a personal commitme ...
- Purina Contest To Put Winning Dog In Film
Marketing Daily, - Thursday, October 16, 2008
Purina Dog Chow brand is inviting consumers to upload videos of the ...
- Most Enticing Headline Of The Day
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 16, 2008
- P&G Intros Dawn Plus Hand Renewal
Marketing Daily, - Tuesday, October 14, 2008
The new dish soap uses "revolutionary skin technology" to clean dishes whi ...
- P&G Hosts 'Latinnovation' Gathering For Employees
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 14, 2008
...
- Purina One Sponsors Petcentric Cafe
Marketing Daily, - Friday, October 10, 2008
Renowned pet expert Warren Eckstein is now hosting Petcentric Cafe, a liv ...
- File This Story Under 'Wasted Opportunity' For Vaseline
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 9, 2008
One woman's scoop is a frustrating dead end for the rest ...
- Hurricane Victims Get Laundry Relief From P&G Staffers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 8, 2008
...