- New FTC 'Green Guides' Warn Against Vague Claims
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2012
One notable change in the update is that marketers that make ...
- Remembering J&J's Burke And Y&R's Frankfurt
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 2, 2012
James E. Burke, a marketing guy who became chairman and CEO ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Deodorant Brands Try To Build Loyalty In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 25, 2012
The personal care market in India is growing at around 30% ...
- Brand Curates Online Football
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Gillette is curating digital content in a partnership with YouTube. The Gillet ...
- Axe Suggests 'Showerpooling'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Unilever's Axe men's brand has a new online ad campaign urging colle ...
- California's G.M.O Labeling Prop: Brands Caught In Crossfire
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2012
Large food and beverage makers' opposition to California's Proposition 37, which wou ...
- One A Day Partners With Sheryl Crow On Hunger
Marketing Daily, Karl Greenberg - Monday, September 17, 2012
The One A Day Multivitamins, Feeding America and nine-time Grammy Award winn ...
- Bixbi Pet Creates 'Lost Dogs' Film
Marketing Daily, Tanya Gazdik - Friday, September 14, 2012
Bixbi Pet's first branding effort is a short documentary film warning consume ...
- J&J Names Fixer/Outsider To Head Consumer Biz
Marketing Daily - Top of the News, Thom Forbes - Friday, September 14, 2012
Beleaguered by recalls, loss of consumer trust and, reportedly, sagging morale, Johns ...
- Football's Back: Brady, Matthews In New Campaigns
Marketing Daily, Sarah Mahoney - Thursday, September 6, 2012
UGG is breaking its new campaign with Tom Brady, the New Engla ...
- Exedrin Postpones Return
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After Excedrin products were pulled from shelves last January due to manufacturi ...
- Unilever Planning To Launch Tea Cafes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
Unilever Is testing a chain of branded cafes serving tea, according ...
- P&G Ready For Largest-Ever Paralympics
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Procter & Gamble is activating around the London Paralympic Games. The company ...
- Axe's New Sex Symbols? Muppets!
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
The catch -- and the element that manages to dance around t ...
- Mintel: Brand Loyalty In The Dumps For Body Care
Marketing Daily, Karl Greenberg - Thursday, August 23, 2012
The deal maker for about a quarter of those who use body-ca ...
- Is P&G Too Big?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 21, 2012
Procter & Gamble has operations in 41 countries, has 126,000 employees, a ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Johnson & Johnson Steps Up On Beauty Care Ingredients
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2012
Johnson & Johnson is indeed walking a "public relations tightrope" in pledgi ...
- Clean & Clear Goes Social With The Sims
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The joint program, which runs up to September, is timed with t ...
- OPI, Mariah Carey Partner On Nail Polish
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 13, 2012
OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recordi ...
- IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach
MediaDailyNews, Steve McClellan - Wednesday, August 8, 2012
Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upp ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Scott Pitches Value With Incentive Program
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
The Scott brand of paper products has launched a new loyalty progr ...
- Betty Breaks 'Rules Of White' For Tide
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
The popularity of Betty White continues. Procter & Gamble has enlisted t ...
- Buckyballs Ads Target CPSC
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Maxfield & Oberton, the maker of the desk toy Buckyballs, is taki ...
- Tervis Targets Sports Fans In Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
Tervis, a maker of plastic insulated cups, celebrates the men who pai ...
- Gardner Becomes Wisk's 'Sweat Ambassador'
Marketing Daily, Aaron Baar - Thursday, August 2, 2012
Sun Brands' Wisk Deep Clean has partnered with former Olympic gold a ...
- Nivea Enlists Designer For Facebook Contest
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2012
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design conte ...