- Sharpie, Fans To Make Beautiful Music (Video) Together
Marketing Daily, Aaron Baar - Wednesday, July 25, 2012
Sharpie knows it has a following of enthusiasts who think of ...
- Ackman Wants 20 to 30% Return On P&G
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Activist investor Bill Ackman wants changes at Procter & Gamble that wi ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- P&G Reportedly Girding For Activist's Assault
Marketing Daily - Top of the News, Thom Forbes - Monday, July 16, 2012
A looming question on the minds of competitive consumer packaged good markete ...
- Investor Pressures P&G
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Activist investor Bill Ackman was cleared to acquire a significant stake ...
- Trident Releases Duran Duran Mix
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
Trident Gum has made its "The New York Werewolf Mix" a fr ...
- Dole's Digital Marketing Manager
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
This year Dole did its fourth iteration of "The Dole California Co ...
- Q2's Best TV Ads: CPGs, Restaurants Dominate
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
CPGs and restaurants had six of the top-10 best-performing TV ad spo ...
- Gain Goes For Odor Ardor
Marketing Daily, Aaron Baar - Monday, July 2, 2012
Scent can be a powerful motivator, evoking memories and emotions in peop ...
- PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads
MediaDailyNews, Steve McClellan - Wednesday, June 27, 2012
Unilever has awarded its global communications planning assignment to Omnicom's PHD aft ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- Country Stars Back Purina Dog Chow
Marketing Daily, Tanya Gazdik - Sunday, June 24, 2012
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Ch ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- McDonald Feels The Heat As P&G Lowers Forecast
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 21, 2012
Bob McDonald no doubt feels Ann Curry's pain, and vice-versa. Both a ...
- Huggies Enlists Mexican TV Star For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2012
Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personali ...
- J&J Ends Support For ALEC Lobby
MediaDailyNews, Steve McClellan - Tuesday, June 19, 2012
Consumer goods and pharmaceutical giant Johnson & Johnson has withdrawn its suppo ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Effies: Unilever, McDonald's 'Most Effective'
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
Unilever won big in Cannes, grabbing the most-effective advertiser title in t ...
- Sunscreen 'Broad Spectrum' Gets Murky
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 18, 2012
The federal government has announced a plan to do something about t ...
- LUSH Launches Mood-Boosting Color Line
Marketing Daily, Sarah Mahoney - Friday, June 15, 2012
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing th ...
- P&G Gets A Gold In Human Understanding
Engage:Moms, Payal Berning - Friday, June 15, 2012
With the Olympics around the corner, marketers are creating campaigns that wi ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- Federer, Gay, Lochte Star In Gillette Ad
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Procter & Gamble, which is running an umbrella "Thank You, Mom" campai ...
- Duracell Signs Deal With NFL
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multiyear sponsorship with the Nation ...
- Schick Flies With Spidey
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Schick is getting a ride on Spidey's silken bungee cord via ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...
- Purina Solicits Cat Relationship Stories
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Purina is asking customers to submit their real-life cat related experiences f ...
- Walmart, P&G Team To Promote Mobile Shopping
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
Walmart has joined forces with Procter & Gamble on a month-long marketi ...
- History Channel Sells Real Ice To Tout IRT
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The History Channel is selling real ice. The co-branded packages of i ...