Purina is asking customers to submit their real-life cat related experiences for a chance to win up to $5,000 and have their cat story told through an online video.
More than $30,000 in total prizes will be awarded, including five grand prize winners.
The "Purina Cat Chow Real Stories Project Contest" is a nationwide search to find, showcase and celebrate cat stories that highlight the special relationship between cat people and their cats.
Stories can be everything from how the cat owner came to own their first cat to the way the cat greets them at the door every day.
Following the story submission close, an independent panel of judges will narrow the stories down to 10 finalists. Consumers will be asked to vote on their favorite stories from Aug. 28 to Sept. 18. The winners will be announced on Oct. 1.
Five grand prize winners will each receive a $5,000 cash prize, a one year supply of Purina Cat Chowbrand cat food for one cat, and have their cat relationship story told through a Purina Cat Chow brand online video. The winners' videos will be shared online with the Purina Cat Chow community on Facebook, YouTube and Twitter.
"We believe the best stories come from real life, and every day we are inspired by the stories shared by our cat-owning community," said Vincent Biroscak, Purina Cat Chow brand director in a release. "The Purina Cat Chow Real Stories Project furthers our commitment to unite the community of cat owners by collecting and celebrating their cat-relationship stories. Every cat owner has a story unique to them and their cat."
Purina Cat Chow recently launched a new national TV advertising campaign inspired by stories of real-life cat owners and new product packaging featuring five owners and their cats.
To enter the contest, consumers are invited to complete an online entry form, select a theme that best describes their story, options include: My First Cat, Why I'm a Cat Person, Forever a Cat Family, How We Found Each Other, Generations of Care, Always There for Me, and Memories.
Upon selecting the story theme, entrants can submit a brief written entry (600 characters or less) about their special relationship with their cat including a description of how he or she is always there for you. People may also include an optional photo or video (two minutes or less) that supports the story.
Five runners-up will receive a $1,000 cash prize each and one year supply of Purina Cat Chowbrand cat food for one cat. In addition, 40 stories will receive an honorable mention and a $100 gift card.