- Tide Makes Fun Of Being Made Fun Of
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
An article in "The Onion" by one "Fred Hammond, director of digit ...
- P&G Re-Charges "Everyday" Program
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
P&G's "everyday" marketing program that wraps tips and, special offers and sampl ...
- P&G Restructures Marcomms
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 24, 2012
In an effort to boost marketing efficiencies by $1 billion, P&G ...
- Giant Is Consumers' Favorite Grocery Store Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2012
While other chains may beat it on price, Giant Food is sti ...
- P&G Takes Lessons From NFL To London Olympics
Marketing: Sports, Barry Janoff - Tuesday, May 22, 2012
In 2010, Procter & Gamble signed two deals that arguably could ...
- For Brand Extensions: Like With Like
Marketing Daily, Karl Greenberg - Friday, May 18, 2012
When it comes to getting consumers to consider buying a product th ...
- P&G Relocating Staff To Asia
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 14, 2012
Procter & Gamble plans to move the leadership of some of i ...
- Olympian Tyson Gay Goes Gillette
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Procter & Gamble's men's grooming division this week will break a ...
- Vidal Sassoon Put 'Ooh, La, La' Into Hairstyling, Fashion
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 10, 2012
Vidal Sassoon -- the man and the brand -- is one ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Meow Mix Survey Grabs Jay Leno
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Del Monte's Meow Mix has released a survey that says 8% ...
- Pampers Cruisers Makes Top Revenue
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 1, 2012
Pampers Cruisers/Swaddlers with Dry Max brought in the most revenue of a ...
- Unilever Reports Sales Up Nearly 12%
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Unilever global sales were up by 11.9% to 12.1 billion euros ...
- Lego Names Fogle Brand Ambassador
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Lego has named UK TV presenter and adventurer Ben Fogle as i ...
- P&G's Tide Goes Long For The NFL
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
P&G's two-year-old corporate-level association with the league involves several brands, but Ti ...
- Zippo Rocks Out With New Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
The company has launched a musical event, sweepstakes, giveaway, social media a ...
- Hershey Plans Double-Digit Ad Spending Bump
MediaDailyNews, David Goetzl - Tuesday, April 24, 2012
Hershey plans to increase global ad spend by a low double-digit percenta ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Marketers Pile On Olympics 100-Day Countdown
Marketing Daily, Sarah Mahoney - Wednesday, April 18, 2012
With just 100 days left until the Summer Olympics in London, markete ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- STP Is Back With The King
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Armored AutoGroup is preparing a campaign to reintroduce the brand. The compa ...
- Tidy Cats Replaced Billboard After Stink
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
A rather confusing advertisement for cat litter in a Cincinnati neighborhood prompt ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Subscription Model Turns Blades Into Market Share
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 12, 2012
It's a subject not openly spoken about in friendly poker games, slow-pit ...
- Two New 'Peepster' Cars Join Roadshow
Marketing Daily, Tanya Gazdik - Monday, April 9, 2012
The Easter season might be over, but Peep marshmallow treats have beco ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- P&G Sues Private Label Dental Strip Maker
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble hasfiled a lawsuit againstBe Well Marketing, Inc., a private-lab ...
- P&G Adds More Athletes To Olympic Team
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
Procter & Gamble has selected 28 U.S. athletes it will sponsor ...
- P&G Finds Employees Watching Vids, Listening To Music
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
The computers were running so slow, the company's IT staff started looki ...
- Ding-Dong, Coty Calling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 3, 2012
Sensing an opportunity to expand its offerings as well as its presen ...