Procter & Gamble has filed a lawsuit against Be Well Marketing, Inc., a private-label manufacturer and distributor of tooth whitening products. The lawsuit alleges
that Be Well Marketing, Inc. is violating P&G's intellectual property by manufacturing and selling its private label “Dental Strips” product. P&G alledges that Be
Well is using the patented technology P&G uses for its Crest Whitestrips.
“P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights
protecting these innovations very seriously,” said Deborah P. Majoras, chief legal officer of P&G. “By filing a lawsuit against Be Well Marketing, we are taking steps to protect
this investment and our business.”
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