- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- Kimberly-Clark Talks Bed Wetting
Raw, Karl Greenberg - Monday, April 2, 2012
Kimberly-Clark's DryNites brand has a new online campaign that runs until spri ...
- Now Twitter Follows You Into The Loo
Around the Net In OMD Europe, Nina Lentini - Friday, March 30, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
- Comedian Jason Jones Endorses Edge Shave Gel
Marketing Daily, Tanya Gazdik - Friday, March 30, 2012
Edge shave gel is enlisting comedian Jason Jones as the new fa ...
- It's 'Twitter' With A 'Sh'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
- Has P&G Lost Its Edge?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
P&G is growing at 4% and meeting its earnings, but there a ...
- Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- FarmVille Players Can Now Use Miracle-Gro
Marketing Daily, Tanya Gazdik - Sunday, March 25, 2012
Zynga research shows that eight out of 10 surveyed FarmVille players ...
- Huggies Pulls Plug On Bad-Dad Ads
Around the Net In Brand Marketing, Nina Lentini - Wednesday, March 21, 2012
Sorry, Pops. That's what diaper brand Huggies is saying to frustrated fathe ...
- Procter & Gamble Taps Canadian Olympic Athletes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
With the 2012 Summer Olympics fast approaching, Procter & Gamble Canada h ...
- Burt's Bees Does Scratch n' Sniff
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
Burt's Bees, in search of a younger demographic for a new sub-bran ...
- Infectious Meow Mix Jingle Returns
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
Half of respondents recall most, if not all, of the lyrics ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
- Sir Richard's Condoms Effort Mocks Limbaugh
Marketing Daily, Karl Greenberg - Saturday, March 10, 2012
The outre condom brand (which is a for-profit venture, but with ...
- Gillette, P&G Vet Shirley To Lead Bacardi
Marketing Daily - Top of the News, Thom Forbes - Monday, March 12, 2012
Edward D. Shirley, who departed Procter & Gamble as vice chairman ...
- Dove Loves Social For March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tapping into what might be the largest online sports viewership of t ...
- Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
- Unilever To Trial Outdoor, Mobile Integration In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
In a bid to capture data that will help it build mo ...
- Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...
- Unilever Gets Aboard Nielsen Online Rating Train
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 28, 2012
While a UK roll-out is expected later this year, Nielsen will ...
- Unilever Inks Measurement Deal With Nielsen
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Unilever has made a deal Nielsen, where P&G can use Nielsen's Onli ...
- P&G To Make Big Cuts
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
Consumer products maker Procter & Gamble Inc. said Thursday it plans ...
- Huggies Taps Baby Bloggers On Tumblr
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
Steven Strubbe, associate brand manager and digital lead at Kimberly-Clark's Huggies bran ...
- Michael Phelps And Head & Shoulders
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
The gold-medal record-setter has teamed with Procter & Gamble's Head & Shoulde ...
- Here Come The Royal ... Barbies And Kens
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
The launch of the $100 (GBP63.5) gift set will coincide with t ...
- Mattel May Make Marty McFly's Hoverboard
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
Mattel is teasing the hoverboard made famous by Marty McFly in "Ba ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...